Web Writing: Why it's important (even though "no one reads websites")

Web writing is the #1 most-overlooked aspect of search marketing. We hear that’s ok, I’ll write it myself almost every day. Now, we believe that you are an excellent writer (and that’s a smashing shade of blue on you as well!), BUT to our award-winning writing staff, web writing is what we eat, breathe, dance to in the shower and dream about at night.

Why hire a web writer? Contrary to popular belief, people do actually see the words on websites. It’s true they scan quickly for information, but while they’re scanning they also pick up a sense of your brand, your personality, your confidence level and your likeability from the voice of your copy.

You may never get around to shaking and hands and saying hello these days, your copy has to do that for you. Those crucial “first five minutes” of a sales call are carried by the smart, concise words on your page.

Web writing is also crucial for search! We don’t cram our copy full of awkward keywords, but we do balance the needs of search against the needs of sales and branding. The result is writing that reads great for human beings, and performs well for creepy-crawler web spiders.

Services:

• Web writing for new or existing websites. We can optimize existing copy or start from scratch.
• Blog consulting. Blogs are great for search – we can talk to you about blogging and see if this is a smart option for you. We also provide ongoing writing or editorial support as needed.
• Business descriptions for Google Places pages. Google requires these for your local listing, and we can whip them out in a hurry!

Did You Know?

Search marketing has long gone from rankings to conversions, whether it's from SEO, PPC or any other place that brings traffic to your site.