Home - News - December, 2006

YellowPages.com Adds 'Send to Mobile'

December 28, 2006: Source - Search Engine Land

Joining Yahoo Local, Windows Live Local, Google Maps, and IAC-owned Citysearch and AskCity, YellowPages.com announced a new "send to mobile" feature. The listing and contact details are sent via text to the user's mobile phone.

Vertical Strategies in Local Search

December 26, 2006: Source - Search Engine Watch

Increased verticalization has in fact gained steam over the past year with the introduction and development of many successful vertical destinations such as Zillow and Trulia in Real estate and Oodle and LiveDeal in classifieds. This “verticalization” of Local Search was a pervasive theme at the Kelsey Group’s ILM:06 show last month.

Fine-Tuning Local Search

December 26, 2006: Source - Business Week

Small businesses may soon be able to target their online ads to prospective customers who are within a few blocks of their shops.

ShopLocal Finds Frequent Internet Usage by Shoppers Leads to More In-Store Traffic

December 21, 2006: Source - PR Newswire

Consumers who first visit retail Web sites are likely to shop more and spend more at their local stores, according to a new survey from ShopLocal, the trusted leader in multi-channel shopping services.

Localmn blog post

Local Search Optimization

December 21, 2006: Source - ClickZ

Today, we'll turn our attention to SEO. This column focuses on the importance of SEO for small and medium-sized enterprises and presents a simple three-step program every business can and should implement to improve search visibility and results. The next column will cover the specific program implementation steps.

Microsoft Tries New Ways to Reach Small Business

December 19, 2006: Source - ClickZ

The company (Microsoft) is utilizing floating ad technology from Rovion to promote its Microsoft Office Live product line, and is separately running a contest to find "the most creative small business idea in the country" as part of a campaign for its Microsoft Office Accounting application.

Spot Runner Mines Diamond Ads

December 11, 2006: Source - Red Herring

Spot Runner, an Internet-based ad agency, on Monday continued to define its own category with the announcement of a deal that will assist United States diamond retailers and manufacturers in promoting the diamond industry’s coordinated ad campaigns on local TV.

NearbyNow Makes Bricks-and-Mortar Inventory Searchable

December 11, 2006: Source - ClickZ

How does a Web start-up with fewer than 20 staffers get its hands on a sea of searchable inventory data for local stores across the U.S. -- data Froogle, Yahoo Shopping and eBay's Shopping.com drool over, yet can't touch? By making it all about the foot traffic, that's how.

Study: Search Driving Offline Conversions for Local Service Businesses

December 07, 2006: Source - Search Engine Watch

It strongly argues that search engines should be serving locally targeted ads against commercial queries in almost all service categories where there's no local modifier because the probability is extremely high that the user is looking for a local business. In addition, geotargeted ads tend to perform better for the engine and the advertiser.

Local Search Advertising, Part 2: Targeting Recommendations

December 07, 2006: Source - ClickZ

In part one, I reviewed the various search targeting methods currently available: geotargeted campaigns, local keywords, campaigns on local search sites, and ads on maps. Today, I'll cover recommended campaign strategies and the best ways to combine and capitalize on these targeting methods.

Yahoo Announces Major Reorganization

December 06, 2006: Source - ClickZ

The reorganization is intended to make Yahoo a nimbler media company, according to Semel. He said the new structure would increase accountability, reduce bottlenecks and speed decision-making.

Official Press Release

Ask Gets Local with AskCity

December 04, 2006: Source - ClickZ

IAC/InterActiveCorp today took the wraps off its new local search product, AskCity, which heavily integrates content from other IAC properties as well as partner sites. The service combines Ask.com's local search and mapping features with business listings, events, and movie listings. It is accessible both on its own AskCity site, or as a toolbar on Ask.com's home page.

Localmn.com
15 S. 1st St, Suite A516
Minneapolis, Minnesota 55401
612-226-8852
Email info@localmn.com