Home - News - Decemember, 2005
Google Base: Froogle Local +
December 26, 2005: Source - Internet News"People are now using the Internet to research, but they still want to see it and buy it locally..."
Learning the Local Lingo
December 23, 2005: Source - ClickZ"Get ready for local lingo to become a big part of local online marketing in 2006. It's the latest wrinkle in online-meets-offline marketing."
IYPs: Still Relevant to Local Search?
December 22, 2005: Source - ClickZ"Though hardly dominating the local search landscape now, these sites (IYPs) lived and breathed local search long before local achieved flavor-of-the-month status."
A Gangbuster Year for News Aggregator Topix.net
December 19, 2005: Source - Search Engine Watch"Topix.net has solidified its reputation as a key player in news search
and aggregation over the past year, with major developments in both its
business and services."
They also have a
new look.
Local.com Continues Partner Blitz
December 15, 2005: Source - ClickZ"Interchange has been busy in recent weeks bolstering Local.com's search results with distribution deals for Insider Pages, Furl, and ShopLocal, as well as enhancements to its search technology."
Microsoft Offers New Window to the World
December 08, 2005: Source - Seattle Times"A few months ago, the pilot of a small Cessna flew low in the skies over Seattle, taking pictures from 3,000 feet."
Are Big Brands Lost in Local Search?
December 08, 2005: Source - ClickZ"...the buzz surrounding local search's anticipated scope and potential is building in the marketing world. It's finally begun to register on the radar of corporate CMOs and other decision makers."
TrueLocal Launches TrueTarget Advertising
December 06, 2005: Source - True Local"Since the TrueTarget model is designed specifically for brick and mortar businesses to advertise, businesses do not have to worry about competing with large online retailers."
'Click to Call' vs. 'Pay per Phone Call' -- What's the Difference?
December 05, 2005: Source - Kelsey Group Blog"I did a quick interview on CNBC about PPCall today (they had a bunch of technical problems so it may not run). The interviewer was using the terms "click to call" and "pay per call" interchangeably. There’s confusion about the distinction between the two."
YellowPages.com Launches as Potent Local Search Player
December 01, 2005: Source - ClickZ"The new site combines the former SBC SMARTpages.com with BellSouth's RealPages.com. Those sites now point to YellowPages.com, creating a single nationwide local search entity where before there were three."
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