Home - News - November, 2006

Video Review: Windows Live Search Mobile Beta

November 30, 2006: Source - Mobility Today

"The Windows Live Search Beta for mobile application gives you fast access to local search and maps, driving directions, and even local traffic information."

The article includes a YouTube video on its functionalites. It's got its beta hiccups, but it's impressive.

Newspapers Turn Yahoo Into Ally

November 21, 2006: Source - Pioneer Press (subscription required)

"Right now we've got great audience numbers (online), but we're not necessarily able to turn that into revenue," said Par Ridder, publisher of the Pioneer Press. The deal with Yahoo aims to help turn that around at TwinCities.com, the newspaper's Web site."

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Interview with Spot Runner's Keith Wiley

November 21, 2006: Source - E-Consultancy

TV advertising is also much more cost-effective than people may think, on-par with radio and print, because it can be focused as tightly as a neighborhood.

Coping with Convergence: Local Search Meets Mobile and WiFi, Part 2

November 16, 2006: Source - Search Engine Watch

Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market.

Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1

November 15, 2006: Source - Search Engine Watch

While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers.

Local Search Advertising, Part 1: Audience Targeting Options

November 09, 2006: Source - ClickZ

In this two-part series, I'll discuss effective and practical local search advertising targeting options and campaign strategies. Today, I'll review the various targeting methods currently available to search marketers.

Local Online Ad Spend to Double by 2010: Kelsey

November 08, 2006: Source - ClickZ

Market research firm The Kelsey Group has released its annual forecast predicting a worldwide increase in local search and online classifieds spending, as more and more advertisers target customers regionally.

Local.com(TM) Teams With Indeed.com to Introduce Local Job Search

November 07, 2006: Source - Market Wire

Local.com Corporation (NASDAQ: LOCM), owners of Local.com™, a leading local search engine, and Indeed.com, the most comprehensive search engine for jobs, today introduced Local.com Jobs™, a new component on Local.com designed to provide job seekers free access to millions of job opportunities from thousands of websites, including job boards, newspaper classifieds, and company career pages.

Jobs tab now on their home page.

Google's New Frontier: Print Ads

November 06, 2006: Source - Business Week

Google (GOOG) is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S.

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Google Tests Plan to Take Ad Overflow to Newspapers

November 04, 2006: Source - Red Orbit

The phase, beginning this week, will involve the sale of small advertisements that might take up as much as a quarter of a page in a large metropolitan newspaper, but probably not more. Newspapers participating include the Tribune, the Times, the Post, the Boston Globe, Seattle Times and Philadelphia Inquirer.

Local.com™ Completes Re-branding and Upgrades Search Algorithms

November 02, 2006: Source - Local.com

Local.com (NASDAQ: LOCM), a leader in local search, today announced a new and improved version of the company’s popular local search engine. In addition, the company has completed its name change to Local.com Corporation and launched a new corporate site at http://corporate.local.com/.

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