Local.com Adds Local Shopping Links
November 29, 2005: Source - ClickZ"Local.com users who search for product categories or keywords will see a "View Store Specials" link alongside Local.com's existing business information when a ShopLocal listing is present. That link takes users directly to the merchant's page on ShopLocal.com."
New Firm to Consolidate Local Media Buys
November 28, 2005: Source - ClickZ"Centro will let advertisers and agencies reserve placements on 1,300-plus local sites, including the Web destinations of newspapers, alternative weeklies, and radio and TV stations."
Google Tests Pay-Per-Call Ads
November 23, 2005: Source - ClickZ"Presuming it receives a wide roll-out, the Google service will be a formidable competitor to existing providers of pay-per-call technology, including Ingenio, eStara, VoiceStar and Jambo."
The Way We Search Now
November 23, 2005: Source - Local Media Blog"But people search for things according to neighborhoods and colloquial names. Think about New York. A local search in New York might use phrases such as "upper east side" or "SOHO" or "Midtown." It’s equally true in London or Paris..."
More on 'Froogle Local'
November 22, 2005: Source - Local Media Blog"Here’s Google’s statement:
Thanks to a new feature in Froogle, Google’s shopping search engine, shoppers
can now find that must-have gift at a store in their neighborhood without
running all over town."
Digging Deeper into the Data: Local Search
November 21, 2005: Source - Local Media Blog"According to comScore, Yahoo! Local was not far behind AOL in terms of the number of uniques. This is a big deal, showing how far Yahoo! Local has come in a relatively compressed time frame."
Pay-per-Call to Enhance Local Search
November 18, 2005: Source - Search Engine Guide"The promise of Local Search is yet to flower. But the pay-per-call search advertising solution may be just what the doctor ordered."
Local Search: Just About Ready
November 07, 2005: Source - ClickZ"Fact is, local merchants don't really see the value of a click, and clicks are what the engines are selling. The engines saw local search as simply a subtopic of the general world of search:"
Ingenio and Interchange Launch Pay Per Call® Distribution on Local.com™
November 07, 2005: Source - Interchange Corporation"Ingenio advertisers now appear in relevant Local.com search results when a consumer types in a query for a local business, product or service."
Yahoo Enhances Maps, Integrates Local Search
November 03, 2005: Source - ClickZ"Rather than starting with a text-based form that asks you to enter a location, the new interface is much more visual, featuring a map of your default location when you start using the service."
Verizon SuperPages.com Adds Features
November 01, 2005: Source - Search Engine Watch"Verizon announced today that SuperPages.com now includes user reviews that lets searchers rate the more than 18 million local businesses, a new comparison shopping tool, and access to coupons and circulars from a particular local area."
Diller Stands by Synergy
November 01, 2005: Source - ClickZ"Contrary to the flavor of the day, IAC's actual advantage is that we're a conglomeration of multiple businesses," said Barry Diller, IAC's chairman and CEO, speaking on its quarterly earnings call with investors."
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