CBS, Interpublic Invest $40M in Spot Runner
October 31, 2006: Source - ClickZSpot Runner, a start-up that offers a Web interface for creating and placing ads into local television programming, has banked another $40 million in funding from a slew of big-name investors, which will help it expand into other media.
Local-Speak: An Advertiser's Secret Weapon
October 26, 2006: Source - ClickZThere's a certain way local businesses act and talk that's completely different from the way large, national brands communicate. I like to refer to this style as "local-speak." By applying local-speak to your online advertising efforts, you can differentiate your business from large national players that aren't tapped into the local scene.
Web 2.0 Meets Local Search?
October 25, 2006: Source - ZDNetYes, $148 billion (and counting) market cap Google rules not only in search, but in Web 2.0, local…according to none other than Interactive Corp, owner of Google competitors Ask.com and Citysearch!
Local.com to Showcase New Online Advertising Products at ad:tech New York
October 25, 2006: Source - InterchangeThe company will showcase new products including LocalPromote™, a cost-effective advertising product designed to make it fast and simple for local businesses without an online presence to create a comprehensive company profile that describes their products and services.
NearbyNow Expands Ground-Breaking Online Shopping Service Nationwide
October 17, 2006: Source - NearbyNowBased on the recent successful introduction of its service at the Eastridge and Westfield Valley Fair shopping malls in Northern California, the company has expanded its partnership with the Westfield Group and other mall developers to roll out to shopping centers in 20 U.S. metropolitan cities over the next nine months.
Citysearch Adds SMS-Based Local Search For Mobile Phones
October 17, 2006: Source - SEW BlogCitysearch formally launched its text-based mobile local search service today: CS411 (27411). There's also a send-to-phone
feature (see, e.g., "Hotels, Burbank CA").
localmn blog post
Pssst. People are Talking... About Your Business!
October 12, 2006: Source - ClickZCustomer reviews have become an instrumental piece of the online local search experience. Instead of opening the big yellow book to find a local service provider, people now go online and use services like Judy's Book, Insider Pages, and ServiceMagic.
IYP Searches Grow In Local Category
October 09, 2006: Source - ClickZInternet Yellow Pages (IYP) searches grew 46 percent in the past year, which means a 43 percent local search increase across the Web. A two-part series on local search from comScore Networks details local search behavior as well usage of Internet Yellow Pages and directory listings.
Microsoft Adds Pay-Per-Call Ads to Mobile Search
October 09, 2006: Source - ClickZWhen a user searches for local business information using Windows Live Search for mobile, Microsoft will show a single sponsored link from an Ingenio advertiser above its own results from local and Web searches, relevant news and Windows Live Spaces pages.
Interview with Heath Clarke, Chairman and CEO of Interchange
October 06, 2006: Source - SoCalTechHeath has been the CEO since 2001, was President and Chairman of the company since March of 1999, and saw the company through its IPO in 2004.
I would be a Judy's Book City Editor if. . .
October 01, 2006: Source - Duct Tape Marketing BlogSocial online directories like Judy's Book are becoming more and more popular as a way to find businesses based on the recommendations of others that live in your community or are looking to solve a problem.
Newspapers Becoming Local SEMs
October 01, 2006: Source - ScreenwerkLike their yellow pages cousins before them newspapers are starting to use the same set of third party vendors to offer simplified search marketing to their local advertisers.
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