YellowPages.com's Strategic Advantage
October 27, 2005: Source - ClickZ"Local search and IYPs aren't competing ideas. YellowPages.com's understanding of this gives it an edge in the marketplace."
Geo-Targeted RSS Ads Surprise Advertisers
October 24, 2005: Source - ClickZ"Google has quietly been running geo-targeted contextual ads in RSS feeds for several months, but many advertisers, agencies, and analysts contacted by ClickZ were surprised to learn about the placements."
Yahoo! Buys Whereonearth to Boost Local Search Offering
October 20, 2005: Source - Search Engine Guide"Whereonearth's localized search products will benefit Yahoo! beyond simple business listings. Yahoo! hopes to use the Whereonearth technology to improve the performance of their mobile and local search services."
Newspaper Adds Click-to-Call to Classifieds
October 18, 2005: Source - ClickZ"eStara provides the technology, which the daily paper is passing on free of charge to advertisers. By clicking a "Talk to Seller" link, interested buyers can request a phone call with whoever took out an ad."
Where Local and Vertical Search Intersect
October 13, 2005: Source - ClickZ"Currently, local and vertical search lack a common structure and platform to bind them together in any meaningful manner. But soon, they will unite, sharing local business information as a common foundation."
MSN AdCenter Pilot
October 07, 2005: Source - MSN Search Blogs"This pilot represents a unique opportunity for small and medium businesses to be among the first to experience the more powerful tools and wide-ranging benefits of MSN adCenter. Our paid search offering will help advertisers:"
Google Mashes Up Local
October 06, 2005: Source - Internet News"Google Local combines Google Maps with Google Local Search to create the new entity. (Both maps.google.com and local.google.com will both remain live, leading to the same place.)"
More 'Upcoming' for Yahoo! Local
October 05, 2005: Source - Kelsey Group"Yahoo! announced that it had acquired upcoming.org (a Flickr-like events calendar that is user-driven). This is going to bolster Yahoo!’s already very strong Local product by adding more user-generated content in the events area."
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