Home - News - October, 2004

Could Keyhole Help Local Search?

October 12, 2004: Source - Search Engine Lowdown

Ok, this brings the term 'local search' to a new level. The CNN and movie demos they provide are amazing.

Who could use this? It depends. It looks like the business version runs $599. If you have a local golf course site, you could provide users with zoomed-in detailed views and incorporate logos and movies.

Update - October 27, 2004: Apparently, Google thinks this is pretty cool as well. At least, cool enough to buy the company and slash the yearly price of the mapping service from $69.95 to $29.95, effective immediately.

Yahoo Local Officially Launches

October 11, 2004: Source - ClickZ

Local Businesses (with websites or not) can now be seen one page off of Yahoo's home page. Check it out. These pages can be spidered easily as well (by Google anyway). Double plus!

Contextual Ads: Vital to a Search Marketing Campaign?

October 07, 2004: Source - Search Engine Watch

Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement program? If so, you're eligible to participate in contextual advertising.

Getting Flash Sites Ranked On Search Engines

October 04, 2004: Source - Search Engine Watch

This is for the Flash design gurus. With enough work, Flash sites can get nice search engine rankings. Most companies with Flash sites will also utilize different forms of advertising such as Pay-Per-Click campaigns and integrate on and offline marketing techniques.

Qwest Dex Offers Online Marketing Services

October 04, 2004: Source - ClickZ

This new service is great for the local search marketing industry... in a way.

The plus is, they proactively announced the importance of local search marketing. They offer reasonable website development and design, as well as search engine marketing (SEM) services. But, for the life of me, I cannot figure out which SEM services they provide. The standard package includes a guaranteed 240 clicks to your site a year (which is a little under 2 clicks every 3 days).

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