Pay Per Call vs. Call Tracking: Walk Before You Run
September 29, 2005: Source - ClickZ"Many of us are closely watching this local search sideshow. We wonder whether paying for a more tangible phone call will help to encourage SMEs to adopt Internet advertising. We wonder if this advertising model will be more affordable and yield greater returns for local businesses."
Newspapers' Impressive Local Reach
September 24, 2005: Source - Local Media Blog"Nielsen/NetRatings issued some very interesting findings late this week that should give newspapers a considerable boost. The company found that “online readers in nine of the top 10 local markets were loyal to the city’s top newspaper Web site."
Online Local Advertising Poised for Solid Growth
September 23, 2005: Source - Search Engine Guide"The businesses that take note of this and get their search marketing strategies in place early should be able to pick up some nice business at fairly low costs before their competitors get wise to things."
Local Is Primed for Growth Agree Borrell and Jupiter
September 21, 2005: Source - Local Media Blog"Jupiter, which had taken something of a contrarian position about the outlook for local search (previously the company projected $879 million for local search by 2009), appears now to be somewhat more enthusiastic about local."
Rebirth of the City Portal
September 15, 2005: Source - ClickZ"To win (in local search), local search engines must go beyond relevant local search results, which are necessity, not a luxury. They must "have their finger on the pulse of the city, and cities around the nation."
EBay Jumps on Pay-Per-Call Bandwagon with Skype Buy
September 12, 2005: Source - ClickZ"By and large, most small businesses are services businesses," said Greg Sterling, an analyst for researcher the Kelsey Group, "and for any service business that needs to close the sale over the phone, this would be attractive."
Murdoch the New Barry Diller?
September 10, 2005: Source - Local Media Blog"We already have the assets to be a dominant player" in online local. "We go deeper with more resources than virtually anyone else ... We plan to exploit that advantage."
Seeing Into Google's Future
September 2, 2005: Source - Web Pro News"So could all the talk about Google's VoIP plans really be all about extending its advertising franchise into pay-per-call, rather than offering plain old consumer minutes, a la everyone else?"
Join the Local Search Authorities
September 1, 2005: Source - ClickZ"Currently, Google and Yahoo! search results for local queries are dominated by several authorities: Switchboard, SuperPages, and Citysearch. These authorities have gained their status by understanding it's critical to ensure Google can find and index their pages, regardless of their destinations' popularity."
Microsoft Buy Opens Pay-Per-Call Possibilities
September 1, 2005: Source - ClickZ"With the acquisition of VoIP start-up Teleo on Wednesday, Microsoft has gained click-to-call dialing capabilities. The purchase raises the question of whether MSN's adCenter will offer pay-per-call pricing."
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