Home - News - August, 2006

Four Steps Every Business Can Take to Improve Local Search Results

August 31, 2006: Source - ClickZ

Whether you work in an agency or are an in-house marketer, you've likely received the dreaded "I can't find my Web site" phone call.

Let's say the caller's a small-business owner who has just conducted a search directly related to his local business. Maybe he owns a dog-and-cat bakery in Berkley, or runs an auto glass store in Peoria, or is a divorce lawyer in Atlanta.

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Location-Based Services: Ready for the Main Stream?

August 24, 2006: Source - ClickZ

For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store. Wow. An overused example, perhaps, but also a sign of things to come?

NearbyNow Brings New 'Inventory' to Local

August 22, 2006: Source - Screenwerk

A new site called NearbyNow is pulling together real-time POS (”point of sale”) inventory information from retailers large and small and presenting it through local-mall portal sites. The first up is for the company is Eastridge Mall in San Jose, Ca.

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The Magic of Seeing Your Search Ad

August 17, 2006: Source - ClickZ

As more small businesses migrate their marketing dollars online, local ad sales people increasingly face the same question from small business prospects: Where will I be able to see my ad?

Google Adds Printable Coupons to Local Listings

August 15, 2006: Source - ClickZ

The program, offered in partnership with direct mail coupon mainstay Valpak, lets businesses add discount coupons to their listing on Google Maps for free. Beginning today, current Valpak advertisers can add their coupons, which will be updated daily.

Battle of the Local Search Brands

August 09, 2006: Source - Screenwerk

"Now comes this Interchange/Local.com release claiming (based on comScore data) to have surpassed YellowPages.com in terms of traffic:"

"Local.com has passed Yellowpages.com and is now ranked as the fourth busiest pure-play local search engine, behind only Superpages.com, Whitepages.com and Citysearch.com."

Yahoo! Local Talks Merchant Offerings

August 02, 2006: Source - The Local Onliner

Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine, in a Small Business Commando Tele-Seminar that also featured Kelsey Group’s Matt Booth.

Why Local Search?

August 01, 2006: Source - SmallBiz

Small businesses need to tap into the growing trend of local search and reach the people within their community who are probably the easiest targets in terms of acquiring customers.

Gannett, McClatchy and Tribune Renegotiate Vertical Ownership

August 01, 2006: Source - Screenwerk

The McClatchy Company and Tribune Company today announced an agreement concerning their ownership stakes in CareerBuilder.com, the nation’s largest online classified recruitment site, and two other online businesses, ShopLocal.com and Topix.net.

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