Home - News - August, 2005

YellowPages.com Taps GSD&M As Agency

August 25, 2005: Source - ClickZ

GSD&M's objectives will be to build brand awareness, generate online traffic and position YellowPages.com as a premier site for local information. The site's most prominent competitors include Google and Yahoo!, which have both made major plays in local search.

Google Awarded Geocoding Patent

August 23, 2005: Source - Search Engine Watch

Google was awarded a patent today. The patent is for technology that allows a geocode (latitude, longitude) to be generated for a postal addresses. Unlike patent applications (which are what usually get people talking) this is intellectual property that has been officially awarded to Google.

Yahoo Debuts New Rev of Local

August 17, 2005: Source - John Battelle's Searchblog

I really like this idea - that of creating a platform based on a need (in this case local) - then letting the users build the service over time.

New Yahoo Local features.

Yahoo! Local Trumps Google in Local Search

August 12, 2005: Source - ClickZ

Yahoo! local (local.yahoo.com) drew 4.4 times the number of visitors as Google Local (local.google.com) in July 2005, according to a new report from Hitwise.

‘Round Here Marketing—Marking Territory In Local Search

August 10, 2005: Source - ClickZ

Just in case you forgot, there is a business world outside of cyberspace where sites are made of brick and wood and have doors that people walk through looking to spend some money.

Interchange Launches Local.com™ Beta

August 09, 2005: Source - Interchange Corporation

"This launch represents only the first step in our strategy of building Local.com to be a leader in local-search."

Although this might be the first you've heard of local.com, it definitely won't be the last. They have the money to back them up, and to be honest, their local search results are quite amazing. We're looking forward to seeing their planned enhancements and improvements.

SuperPages Rolls Out Pay-Per-Call

August 09, 2005: Source - ClickZ

Local marketers will pay from $2 to $6 per qualified call, depending on the business category.

Dueling Directory Visions

August 04, 2005: Source - Local Media Blog

This is in reference to the two news articles listed directly below. One says that Internet Yellow Pages (IYPs) simply cannot compete with search engines when delivering local results. The other touts how people who use IYPs are further along in the buying cycle. Very interesting read thanks to Greg Sterling of the Kelsey Group.

Internet Yellow Pages Are Dead

August 04, 2005: Source - ClickZ

We often hear print Yellow Pages will soon be dead. Rather than discuss whether a postmortem is appropriate, let's extend our condolences to the print Yellow Pages' younger sibling, the Internet Yellow Pages (IYPs).

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