Home - News - July, 2006

SuperPages Adds Local.com Distribution

July 31, 2006: Source - Sceenwerk

Local.com has, pound for pound, more advertising on any single page than anyone else that I've come across in the local space. On this search results page (for "painters, san francisco"), for example, there were 10 sponsored links, as well as four display ads. Ads were from Yahoo!, ServiceMagic and several others.

Yahoo! Local, Kelsey Execs Join Event

July 25, 2006: Source - The Local Onliner

Yahoo! Local GM Paul Levine will join Kelsey Group VP Matt Booth and Small Business Commando Dick Larkin for a Tele-Seminar next Wednesday August 2 at 2:30 EDT pm/11:30 PDT am.

Estimate: Google Pulls in $200 Million from 'Local'

July 20, 2006: Source - The Local Onliner

Google doesn’t break out its revenue for local, but we can speculate. Piper Jaffray has said that 10 percent of Google’s revenues are attributable to “geotargeting,” per Greg Sterling. Based on Q2 earnings of $2.46 billion, that would mean Google grossed about $240 million from local in Q2, up from $225 million in Q1.

College Paper Site Readers Say, "Keep it Local"

July 13, 2006: Source - ClickZ

Online campus newspaper readers want more local ads. That's one of the findings of Y2M's recent 2006 College Newspaper Readership Survey, which recommends that college papers focus more on what's happening around the student union than around the rest of the country. The report also suggests that college newspaper publishers ditch Google AdSense ads and put more effort into selling Web ads directly to local advertisers at higher rates than they'd get from the search giant.

MyLocalProfile Clones RegisterLocal

July 11, 2006: Source - Screenwerk

The MyLocalProfile product is essentially an almost exact duplication of LocalLaunch’s RegisterLocal product, which creates a rich landing page/master profile that is then delivered to an almost identical range of local sites.

Report Says Portals Threaten Local Sites

July 06, 2006: Source - ClickZ

Could portals eat local content publishers' lunch? A new JupiterResearch report predicts it's possible that portal sites could steal ad revenue from yellow pages directory sites and local content sites if they don't watch out, now that the traditional ways of organizing and retrieving information are changing drastically.

Yahoo! July 4th Mashup

July 05, 2006: Source - Screenwerk

SiliconBeat points to a nice mashup Yahoo! put together (promoted on Yahoo! Local) to help Americans find local July 4th fireworks displays. But the site is striking because of its bold graphical appearance and how it uses navigation and flash to enhance the user experience. In addition to fireworks locations, it shows attractions, local parks and top-rated restaurants.

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