Local Search Getting More Granular
July 26, 2005: Source - Traffick"This is one of those "get ahead of your competitors" opportunities that small businesses should take advantage of now. In two years, everyone will have done it, and the playing field will be more level."
Superpages.com Tries on Agency Hat
July 25, 2005: Source - ClickZ"SuperPages.com hopes by placing search campaigns on Yahoo! and Google on behalf of its local advertisers, it will simultaneously open a new revenue stream and encourage even larger budget allocations".
The Importance Of Publicizing Your Web Site
July 21, 2005: Source - Small Business Pipeline"Even more interesting, a full 64% of people said that search engines were the "main way" they find things on the Internet".
A New Form of Local Search Optimization, Part 2
July 21, 2005: Source - ClickZ"The onus is on the business, or its local search optimizer, to obtain the status of current records to clean and enrich data with complete and current business information."
New Movers Turn to Local Search
July 19, 2005: Source - ClickZ"New movers are increasingly turning to local search to get information
about their new towns, according to a study conducted by Harris Interactive
for Yahoo!"
Run a moving company? Looks like this is a great opportunity to use local
search marketing.
Local, Relevance, and Japan!
July 15, 2005: Source - MSN Blog"Our team focuses obsessively on the relevance of the web results. We want to get the most relevant result in the top position all of the time. The ranker we released in February served us well, but had some flaws that we weren’t happy about."
SuperPages Upgrades Web Site
July 11, 2005: Source - Local Media BlogVerizon SuperPages today announced the relaunch of its site. The new site is better integrated and more user-friendly than the previous version".
Clear Channel Taps Yahoo! for Concert Push
July 08, 2005: Source - ClickZ..."One hundred fifty concerts will be promoted via banner ads placed
throughout Yahoo! Music. These will target users based on ZIP code and
demographic information"...
This will probably work very well for their Summer Series concerts. Clear
Channel greatly increased their online advertsing spending to target people
looking for local information.
p.s. Minneapolis is bored of corporate rock, Clear Channel.
A New Form of Local Search Optimization, Part 1
July 07, 2005: Source - ClickZIn the next few years, we'll see a significant rise in small business adoption of Web sites and Web site marketing solutions. These all require local Internet marketing.
Search Engines Dive into Premium Content
July 05, 2005: Source - eweek.com"News Analysis: Search sites are trying again to make hidden "Deep Web" content more accessible, and this time more publishers appear ready to cooperate"
AOL Live With Video Search
July 01, 2005: Source - Internet News"We built a lightweight Web-based player that doesn't require a download, supports all the major formats and has an integrated experience with the search," Blum said.
Localmn.com
15 S. 1st St, Suite A516
Minneapolis, Minnesota 55401
612-226-8852
Email info@localmn.com