Google AdWords: Local Advertising
June 21, 2006: Source - Search Engine GuideGoogle's advertising system, AdWords, offers the option to target ads to searchers in a specific geographic region. Due to the method Google uses to identify the location of these searchers, though, it's imperative for local advertisers to run national ads as well.
Google Adds Dayparting to AdWords
June 16, 2006: Source - ClickZThe feature, which Google is calling "ad scheduling," is available today in the AdWords campaign management interface. It enables advertisers to automatically adjust their bids, or pause and resume their campaigns based on the time-of-day or day-of-week.
MarketingSherpa Case Study: Google Local Underperformed
June 13, 2006: Source - ScreenwerkHere's a MarketingSherpa case study that reports on one retailer's experience with running ads on Google.com vs. a campaign on Maps.Google.com (formerly, Google Local). The results from Google Maps/Local were apparently disappointing:
Service Helps Local Advertisers Maneuver Online Marketing
June 07, 2006: Source - ClickZWhile Google, Yahoo, MSN and others are making it easier for consumers to connect with local merchants through local directory, mapping, and customer review programs, the newly-launched MerchantCircle aims to help small companies establish a Web presence and navigate the often intimidating worlds of online search and contextual advertising.
Online Newspaper Ads Spiked in Q1
June 05, 2006: Source - ClickZOnline newspaper ad spending rocketed up nearly 35 percent to more than $613 million in Q1 2006 compared to Q1 of last year, according to a new Newspaper Association of America (NAA) report.
PPCall News
June 05, 2006: Source - ScreenwerkLocal search enabler/platform provider Local Matters added Ingenio PPCall listings to its Areaguides.net local portal. This is another distribution partner for Ingenio's network, which includes AOL, InfoSpace/Switchboard, Local.com, 1800-Free411, Marchex, UpSnap and go2.
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