Home - News - May, 2006

Local Shopping and the BBQ Challenge

May 26, 2006: Source - Screenwerk

Although many stores that have physical locations near us show the particular grill we want on their websites they don’t actually have the item in the store. They see their websites as a way to reduce their physical inventory and still capture sales. What they don’t understand however is that consumers fundamentally want to buy things and take them home that day.

What Agencies Need to Know About Local

May 23, 2006: Source - ClickZ

Maybe it's just us, but our agency is receiving RFPs (define) seeking geotargeted ad campaigns more than ever. I take this as a great sign. The more advertisers think of the Web as a geotargeting tool, the more new ad dollars will be spent on online marketing.

Planet Discover Acquisition a Potential 'Turning Point' for Newspapers

May 15, 2006: Source - Search Engine Watch Blog

Judging from history, the newspaper industry would be something of a long shot to succeed in local search. But the future of newspapers depends increasingly on the Internet – a fact that newspapers now clearly understand. And they are becoming more serious by the day about it.

Gannett Invests in Local Search Player

May 08, 2006: Source - Local Onliner

Founded in 2001 and based in the Cincinnati suburbs, Planet Discover has pushed hard to bring vitality to local search by integrating Yellow Pages listings on the same page with newspaper display ads, classifieds and news.

Newspaper Companies Put the Squeeze on Print

May 08, 2006: Source - BtoBOnline

As readers and advertisers continue to migrate to the Web, newspapers have started to contract by reducing their size and jettisoning mainstays such as stock tables.

Yokel: Local Shopping Search

May 02, 2006: Source - Search Engine Lowdown

The premise is simple: Yokel's a "search engine for local shopping... the problem we're helping consumers solve is where can I find X in local store near me."

Plenty of Potential for Small Business in Online Local Ads

May 01, 2006: Source - Search Engine Guide

The small mom and pop style shops are unlikely to have the money to hire a firm to manage their online search marketing and are even less likely to have the time to try and manage those campaigns themselves. That means that online local search companies need to find a way to make the process even easier.

Think Local

May 01, 2006: Source - Forbes

Listen up, little guys. Google and the rest of the search giants are giving you a shot at a potentially huge business--for now.

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