Home - News - May, 2005

Broadband Consumers Make Local Search a Reality

May 31, 2005: Source - Search Engine Guide

...small businesses ultimately will have no choice but to find ways to get in front of consumers who are using the Internet to find local information.

MSN Unveils Plans for Local Maps, Search, Ads

May 24, 2005: Source - ClickZ

Microsoft's MSN this week laid out plans for competing with Google and Yahoo! in the local space, demonstrating a satellite mapping application and describing a local search service. Both will debut in beta this summer with locally targeted ads from partner Yahoo! Search Marketing.

Googler insights into product and technology news and our culture

May 23, 2005: Source - Google Blog

The title and link basically means they're out there advertising Google Local now. Check out the blog piece. They did a test market in Kansas City and came up with some pretty innovative ways to advertise and to use PR (not PageRank, ranking hounds).

Local Search Takes Another Local Step

May 16, 2005: Source - Audio Graphics

Here's what's happening in Houston: The Chronicle is selling local search ads while also placing ads next to related stories appearing on Chron.com (its web site).

Radio stations are stagnant when it comes to local search or to tying themselves into anything local online, besides their own web sites! That's a big mistake.

Fantastic article and well worth the read (twice).

Local TV Stations Form Ad Network

May 10, 2005: Source - Local Media Blog

The effort is to create reach and an opportunity to simplify ad buying and thus attract larger dollars than would otherwise be possible on the local station Web sites in the absence of the network.

More Confirmation of Online-Offline Trend

May 06, 2005: Source - Local Media Blog

MediaPost yesterday reported more Yahoo! findings (this time with research partner Compete, Inc.) that, in general terms, confirm the trend – shop online, buy offline. This time, the category was financial services.

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