Home - News - April, 2007

Google Adds PennySaver Coupons to Maps

April 19, 2007: Source - ClickZ

In a bid to further monetize its Local site, and provide value to consumers, Google will allow Harte-Hanks-owned shopping publications the PennySaver and the Flyer to post coupons and ads for local businesses on relevant searches.

New Local Search Power Structure

April 12, 2007: Source - ClickZ

The local search industry directly benefits from this new content democracy. Like print yellow pages, online local search is a directional channel supported by customers. It's designed to present Web site users with options, greatly improving the user experience for better customer satisfaction.

Jupiter Finds Increased Demand For Local SEM

April 11, 2007: Source - Search Engine Land

According to Kevin's article on the Jupiter findings: "This year 72 percent of marketers say they'll try geo-targeting, compared to 43 percent who used it last year; and 78 percent planning to try local search this year, compared to 42 percent last year."

Google Voice Local Search Just Launched

April 06, 2007: Source - ZD Net

Just minutes ago, Google updated their Google Labs page with what they call "Google Voice Local Search". It appears to be similar, if not related, to the long dead "voice search" project that doesn't work anymore.

Google Maps Adds User Mashups

April 05, 2007: Source - Wired

Last night Google launched My Maps, a new Google Map service that makes it easy for anyone to create map mashups for Google Maps and Google Earth. The new tools can be found in a tab on the left side of the map interface and allow even non-technical users to easily annotate and share maps.

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