Home - News - April, 2006

Flat-Fee Ads Come to Yahoo! Local

April 28, 2006: Source - ClickZ

Featured Listings, which are guaranteed to appear on local search results pages, are offered at five different price points ranging from $20 to $300/month. Ads in higher-demand categories and more-populated areas command a larger amount.

TrueLocal Launches Local Traffic Estimator Tool

April 26, 2006: Source - TrueLocal

"Our Local Traffic Estimator Tool is the first designed specifically for local search," states Jake Baillie, President of TrueLocal. "We want our advertisers, no matter how big or small, to maximize their ROI and this tool will allow them to see the best search categories and zip codes for their business."

NAA Report: Google Eyes Six Newspaper Initiatives

April 20, 2006: Source - The Local Onliner

In a conversation with Newspaper Association of America members this February, Google Local head Shailesh Rao and colleague Jim Kolotouros outlined six Google initiatives that they’d like to work with newspapers on.

Local Search Kills Internet Yellow Pages

April 18, 2006: Source - Web Pro News

"When's the last time you went into Yahoo Local to see what people are saying about your company?" Justin Sanger, president and founder of LocalLaunch, asked of the audience. "You should all be doing that."

BizWeek on Local Search

April 17, 2006: Source - Greg Sterling's Screenwerk

A November, 2005, survey by Boston's Yankee Group found that more than 30% of businesses with 20 to 99 employees and 40% of those with 2 to 19 staffers were using local search engine advertising.

Google Local to Be Lead by Classified Ventures Exec

April 12, 2006: Source - The Local Onliner

Sam Sebastian, a longtime veteran of Classified Ventures’ Homescape real estate vertical, is the new head of Google Local. In the new position, Sebastian might build bridges to newspapers.

Verizon Testing Pay Per Call in Print Yellow Pages

April 12, 2006: Source - Search Engine Journal

Verizon is taking a page from the Search Engine Marketing handbook and applying it to the traditional Yellow Pages as Pay Per Call ad auctions are sending phone calls to the top paying bidder in the Boston Area.

As Google Base Builds, Local Advertisers and Vertical Sites Get on Board

April 12, 2006: Source - ClickZ

Google is certainly not the first company to venture into the free online classifieds business. However, the fact that the Google brand is so well known and synonymous with finding anything online positions Google Base as a strong contender in the local search and classifieds business.

Google Real Estate in Secret Beta

April 05, 2006: Source - Internet Stock Blog

Effective search for real estate listings combined with Google Base would allow home sellers to list properties directly with Google for no fee. The screenshot above suggests that Google has already integrated its real estate search with Google Maps.

Newspapers See Growing Online Audiences

April 03, 2006: Source - USA Today

Newspapers' online audiences are growing rapidly, according to a new industry study, highlighting a key growth area that newspapers are seeking to exploit as print circulation continues to be challenged.

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