Home - News - April, 2005

Goodbye Overture, Hello Yahoo! Search Marketing

April 18, 2005: Source - Clickz

What does this have to do with local search? Yahoo has now streamlined their local marketing services to one easy-to-read page.

A Roundup of Local Mobile Search Tools

April 18, 2005: Source - Search Engine Watch

Gary Price from Search Engine Watch gives a roundup of how mobile devices have influenced local search marketing.

Yahoo! Offers Free Sites to Small Businesses

April 13, 2005: Source - ClickZ

Yahoo! is offering every small business with a physical U.S. address a free, five-page Web site, the company announced today. Those sites will automatically be integrated into Yahoo! Local search results.

Interesting. Yahoo Local Listings

Google Targets Cell Phone Users

April 12, 2005: Source - Search Engine Guide

Google's mobile Local Search works very similarly to the online version. Users are asked to enter a search term and a location and are given the option of searching, or getting driving directions.

Consumers Using Internet to Find Local Shopping, says study

April 06, 2005: Source - NewsTarget

Fully 70 percent of U.S. households now use the Internet to find local merchants and services, which is equal to the percentage that go to newspapers

Google Maps Integrates Keyhole Satellite View

April 05, 2005: Source - Search Engine Guide

The photographs vary in resolution with high population areas having close enough zoom features that you can locate a car and low population areas zooming only close enough to recognize highways or large landmarks.

This is definitely slick for the user, and can be for local businesses. Feel free to do a Google Local search, then click the "satellite" link located either directly above or below the map.

As Local Search Grows, So Does Temptation To Post Shill 'Reviews'

April 01, 2005: Source - MediaPost

"Would you mind spending a few moments to leave feedback for us at the website: www.newyork.citysearch.com," the e-mail read. "Please write a short blurb about your experience. It would be greatly appreciated."

The direct solicitation of an online testimonial was somewhat surprising. But Amelio, whose family owns the business, said that it's standard operating procedure for him.

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