Home - News - March, 2007

NearbyNow Recognized as 'Cool Vendor' in 2007 Gartner Retail Technologies Report

March 26, 2007: Source - Prime Newswire

The Gartner report states "NearbyNow's technology allows consumers to search all products, brands and sales in a shopping mall. NearbyNow gets inventory data from every store so consumers can search for any item, along with its price, in-stock availability and promotional pricing. Some items have the option of being reserved for pickup in the store.

Marketing Through Common Short Codes

March 22, 2007: Source - ClickZ

One of the most popular examples is "American Idol." Viewers are requested to text in the five- or six-digit number of their favorite Idol. Each translates as a vote. Rather than have consumers enter a long telephone number (xxx-xxx-xxxx), marketers offer CSCs to simplify participation in text-based mobile messaging campaigns.

Local.com to Distribute Superpages Ads

March 06, 2007: Source - Search Engine Watch

Local.com has added another local content provider to its site. This time it's Superpages, the former Verizon property that recently spun out on its own as Idearc. Under the agreement, Superpages.com's PPC ads will receive priority placement in the "Featured Sponsors" section of the Local.com site.

Superpages.com Increases National Sales Presence with New Office in Alpharetta, GA

March 05, 2007: Source - Business Wire

Superpages.com, a product of Idearc Media Corp., today increases its national sales presence with a new sales office in Alpharetta, Ga. Adding this sales office gives Superpages.com a presence in each U.S. time zone to more efficiently service client online advertising needs. The Alpharetta office offers Internet marketing solutions tailored for small-to-medium businesses and employs approximately 60 sales, marketing and support representatives.

Citysearch Acquires Insider Pages

March 01, 2007: Source - ClickZ

IAC will retain the Insider Pages brand identity and positioning, using its reviews to strengthen and complement Citysearch. The site has more than 600,000 merchant reviews on local businesses in 30 markets across the U.S., and 2 million monthly unique users, according to comScore. All 10 Insider Pages employees will move from Redwood City to Citysearch's San Francisco office.

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