Google Adds Features to Local Ads
March 30, 2006: Source - ClickZAdvertisers will be able to choose one of 10 icons including coffee cups, forks and knives, and martini glasses, to represent their businesses on the map portion of the search engine's Local results pages. In addition, an advertiser can include an address, a business phone number and an image of the company's logo.
Local Search Still Not Cutting the Mustard
March 28, 2006: Source - Search Engine GuideWhat's disappointing is that despite the investments poured into local search by top engines like Yahoo! and Google, the Internet search engine satisfaction rate of 39% is the same that it was last year, meaning that despite the new offerings, users aren't finding it any easier to get what they want.
comScore Study Confirms the Importance of Search in Influencing Offline Buying
March 21, 2006: Source - comScore NetworksNew Study from comScore Networks Sponsored by Google Reveals 63 Percent of Search-Related Purchases Occur in Offline Retail Stores.
Entitlement Mentality on the Web
March 20, 2006: Source - Search Engine GuideIt happens every now and then, in a forum, on a blog, and sometimes, even in court. What happens? Some web site owned by someone with an entitlement mentality experiences a drop in rankings and suddenly rambles on and on about the evils of Google and how Google has destroyed their business.
Targeting Local Audiences with Search, Part 3: Google Local
March 16, 2006: Source - ClickZDespite being the 800-pound gorilla of search, Google wasn't the first to bring search to local information and maps.
Regional Realty Company Shifts Ad Strategy
March 15, 2006: Source - ClickZIt used to be that Minnesota's Edina Realty kept its ad plans relatively simple: all TV, all radio, all outdoor, and so on. A year-long multi-pronged campaign set to launch this spring marks a first for the regional company, and affirms a shift among real estate advertisers and home seekers. They're going online.
IAB, comScore say Local Online Advertising Powerful in Driving Sales
March 14, 2006: Source - BtoBOnlineThe Interactive Advertising Bureau (IAB) and comScore Networks Monday announced the results of a study that shows a positive return on investment and significant conversions both online and offline for companies that use online local, directory and classified advertising.
New Borrell Data on Local
March 10, 2006: Source - Kelsey Group BlogOne of the things that many people don't fully understand is the enormous complexity of the local market "on the ground" and the fragmented and complex consumer behavior patterns associated with local/offline buying.
As Local Paid Search Grows, Local Media to Battle Big Search Engines
March 10, 2006: Source - ClickZThe experimentation stage is over for local advertisers, the report declares, showing that although just 5.6 percent of sponsored links on the major search engines were bought by local advertisers 18 months ago, today they're purchasing 36 percent of all such ads.
In the Suddenly Hot Classifieds Space, Oodle Launches Partner Network
March 07, 2006: Source - Kelsey Group BlogClassifieds aggregator Oodle has launched a partner network and API for syndication of its listings. The first two members are Lycos and Backpage.com, a group of community classified sites operated by local media including weekly newspapers, radio and local TV stations in 40 metro areas.
Local Search Performance and Google Click to Call
March 02, 2006: Source - Kelsey Group Blog"I moderated two panels on local at SES this morning. Both were very interesting and took slightly different perspectives on Local Search. Both had tactical aspects and we were lucky to have an advertiser in the room that was part of the Google click to call beta test."
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