Home - News - February, 2007

Local Search Engine Marketing - Free Whitepaper Download from Blizzard Internet Marketing

February 24, 2007: Source - PR.com

For a limited time, Blizzard Internet Marketing’s experts are offering a free guide, “Local Search Engine Marketing – Profitable Tactics for the Lodging Industry”. Most of the tactics are applicable to other industries, as well.

YellowPages.com Refreshes 'Need Something' Campaign

February 21, 2007: Source - ClickZ

AT&T's YellowPages.com has extended last year's "Need Something?" campaign, created by agency of record GSD&M, with a new cross-media effort that keeps the tagline "We wrote the book on local search." The campaign will roll out online after an initial TV push.

YellowPages.com Launches User Reviews

February 14, 2007: Source - PR Newswire

Our new User Reviews service adds richness and depth to the comprehensive database of local business information already available at YELLOWPAGES.COM, and gives our users another element to consider when choosing the businesses that best meet their needs...

Yahoo Local Advertising Options, Post-Panama, Part 2

February 15, 2007: Source - ClickZ

Last time, I provided an overview of Yahoo's local search advertising options, post-Panama. I covered the long-awaited geotargeting option now available in Sponsored Search, the three flavors of Yahoo Local Listings, and the no-longer-promoted Local Sponsored Search product. How to decide? Which ad product is best for your online marketing needs?

Yahoo Local Advertising Options, Post-Panama

February 01, 2007: Source - ClickZ

With all the hoopla surrounding Yahoo's Panama release and its move to better compete with Google, local search advertising seems to have been lost in the shuffle.

Localmn blog post

SuperPages Takes a Step toward Social Media

February 01, 2007: Source - Screenwerk

SuperPages has had user reviews for some time. Today it announced “Reviewer of the Week,” a competition seeking to drive more engagement and more reviews. (The “Reviewer of the Week” will be featured on the SuperPages home page.) This move is also a kind of baby step toward something that looks and smells more like a community than star ratings and stand-alone reviews.

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