Report: Quantifying Search's Offline Impact is Crucial
February 28, 2006: Source - ClickZ"Sixty-two percent of Internet users who researched products online during the holiday season used a search engine to do so, and nearly half (47 percent) of researchers ended up buying offline."
Local Search to Continues to Show Promise for Small Businesses
February 16, 2006: Source - Search Engine Guide"While online classified ads are expected to grow about 8% a year, pay-per-call is expected to grow more than 130% annually, reaching $3.7 billion in spending by 2010. That's up from just $57 million last year."
Targeting Local Audiences With Search, Part 2: Yahoo!
February 16, 2006: Source - ClickZ"Local targeting of Sponsored Search listings has been limited to geomodified terms up till now, unlike Google's more developed targeting capabilities, for example. If rumors hold true, we can reasonably expect to see this improve later this year as pressure increases from competitors."
Targeting Local Audiences With Search, Part 1: MSN
February 02, 2006: Source - ClickZ"Nowadays, businesses are found online, and the buzz is about how best to lead searchers to local information. As marketers, the key players we watch to drive traffic are the search engines."
Newspapers Are Mad at Search Engines
February 01, 2006: Source - Kelsey Group Blog"They're building a new medium on the backs of our industry, without paying for any of the content," Ali
Rahnema, managing director of the association, told Reuters in an interview."
Newspapers could block search engines from taking their content with a
robots.txt file.
'Need Something' Ad Campaign
February 01, 2006: Source - Kelsey Group Blog"I think both sets of ads are quite effective (in particular the TV spots are clever). It remains to be seen whether the campaign will have the desired impact and help burn the YellowPages.com brand into consumers' minds as a local search destination. At a minimum, I think they will get consumers who are currently unaware of the site to check it out."
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