AOL Goes Public with Local Search
February 24, 2005: Source - ZNet"America Online on Thursday (Feb. 24) began featuring a new Web site for finding local services, in a further bid
to win back Web searchers from rivals."
If your local business website gets hits from AOL users, you have a few different advertising opportunities.
Yellow Pages Association: Consumers Still Let Fingers Do The Walking
February 18, 2005: Source - MediaPostIf the Internet Yellow Pages fail to keep up with the fast-paced innovations that Google and Yahoo! can offer in their local search packages, Sterling said, the Yellow Pages' brand advantage could erode. But, he said, the Yellow Pages still have a chance of retaining their edge "if they keep in mind where the Internet market is going."
Yellow Pages Association Expands Local Search Guide
February 14, 2005: Source - Web Pro NewsThe Search Tools section of the Guide, which now includes a Mapping category,
profiles products and services that enhance the search experience.
Great new feature from the
Local Search Guide.
Google to Focus More on Local/SMEs (small to medium sized enterprizes)
February 10, 2005: Source - The Kelsey GroupIn addition to their seeking personal information write up, The Kelsey Group helps explain how Google plans to improve advertising efforts for small and local businesses.
Google Launches New Map Service
February 8, 2005: Source - Search Engine LowdownFrom a quick peek, it looks like they take most of their results from Google Local and integrate it with a very easy-to-manage mapping tool... probably one of Google's best of countless beta projects yet. Try it out at Google Maps.
Local Search, A Look to the Future
February 8, 2005: Source - Search Engine LowdownLocal Search Guide publishes various thoughts on the future growth and
innovation of local search.
...Todd notes that while there are still technical issues with IP targeting,
it will be successful because, "it happens automatically; users don't
have to be taught, and will soon learn to trust technology as they do
national search"...
Google Goes Local with Beta Search (on their home page)
February 3, 2005: Source - BetaNewsThe good people at the localsearchideas blog found something new with Google Local. The Google Local tab is now on their home page. Nice find, Jim! ...his original post.
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