Home - News - January, 2007

Find and Compare Local Businesses

January, 29, 2007: Source - Google Blog

Many people come to Google.com to navigate the web, but are you aware that you can use it to navigate the real world as well? Over the past few months, we've been hard at work making it easier to find and compare local businesses and services right from the standard web results page. Here's what we've come up with:

Localmn blog post

AT&T's YELLOWPAGES.COM Launches Latest Options in Wireless Local Search

January, 22, 2007: Source - AT&T

Through YELLOWPAGES.COM local search enhancements, AT&T wireless customers can now conduct simple, streamlined lookups through a revamped single search box on MEdia™ Net and experience an improved user interface optimized for mobile search.

Local Search: The Relevance Dilemma

January, 18, 2007: Source - ClickZ

When potential customers conduct an online local search, what sort of information do they need? How do they like to see the results presented? What type of information helps them easily compare and choose a product or service?

comScore: Email Top Reason For Mobile Internet Access

January, 16, 2007: Source - Search Engine Land

Just released from comScore is a new wireless report that captures a range of metrics and attitudes from U.S. mobile users.

Newspaper Biz Evolves Too Slowly For Ad Buyers

January 08, 2007: Source - Adweek

It's no secret that last year was not a good one for the newspaper business. And despite being barely a week old, 2007 isn't looking much better.

Link Baiting: Great Idea or Passing Fad?

January 05, 2007: Source - Search Engine Guide

It's hard to read a search engine marketing blog these days without spotting the term "link bait" somewhere. It's even harder to have a conversation with a search marketing professional without hearing it.

SEO Tips for Local Businesses

January 04, 2007: Source - ClickZ

The last column in this series focused on the importance of SEO for local/regional firms and outlined a basic three-step local SEO program:

Proactively manage business profile data.

Optimize Web pages for local queries.

Increase local Web site popularity.

Today, I'll (Patricia from SmartSearch will) cover implementation tips for each action.

Warner Independent Pictures and Spot Runner Create New Marketing Model for Independent Films

January 03, 2007: Source - Business Wire

Spot Runner, Inc., the first Internet-based ad agency, and Warner Independent Pictures today jointly announced that Spot Runner has run a successful, targeted cable TV ad campaign in 18 markets to promote Warner Independent’s new feature film, The Painted Veil.

Yahoo Teams With Dash For In-Car Local Search

January 03, 2007: Source - Search Engine Land

In-car navigation provider Dash and Yahoo Local announced a deal to deliver Yahoo Local content via Dash's portable "Dash Express" device and system. Dash Express, which features Internet connectivity, will be available in California in the spring of this year and across the U.S. nationally in the fall.

Why Social Media May Not Be All It's Cracked Up To Be

January 02, 2007: Source - Search Engine Watch

The problem is that the inner circle that holds all the power at Digg have decided that they don't like anything SEM related ( hmm...perhaps because the SEM world is always talking about how to use Digg to get more traffic to your site?) and are banding together to blacklist SEM related sites.

Localmn blog post

SMBs, Paid Search And Self-Service

January 02, 2007: Source - Search Engine Land

One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses

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