Need Something?
January 30, 2006: Source - Yellowpages.com"YELLOWPAGES.COM, where consumers go online when they "Need something?" local, has kicked off a national year-long advertising campaign with television and online advertising. Click on an icon to view the YELLOWPAGES.COM TV ads."
Jumpstart Adds Local Targeting for Car Dealers
January 26, 2006: Source - ClickZ"Whereas the program was previously limited to e-mail leads, regional dealers can now pay to have their names and phone numbers presented to in-market car buyers while they're on car research pages."
Why Big Retailers are Shuttering Stores
January 24, 2006: Source - CNN Money"Is online retailing stealing market share away from brick-and-mortar stores? Absolutely," said McIntosh. He added, "Online retailing as a group is the second largest retailer after Wal-Mart in terms of annual sales."
ReachLocal Delivers Local Search to FTD Florists
January 23, 2006: Source - Search Engine Journal"ReachLocal and FTD Florists are working together on a customized local search campaign in which 20,000 FTD merchants will be advertising on Google AdWords, Yahoo Search Marketing, IYP’s like SuperPages, and Advertising.com."
Study Suggests Search Engine Advertisers Waste Time, Money
January 17, 2006: Source - San Jose Business Journal"Many online advertisers are overpaying to have links to their business
on search engines like Google and Yahoo, according to a study released Tuesday."
Duh.
related article
SuperPages.com Ads Appear on MSN
January 13, 2006: Source - Internet News"Verizon's SuperPages.com wants to send more traffic to its local advertisers. MSN has the traffic, but it wants more local ad content."
Cable Ad Buying for Local Business
January 11, 2006: Source - Kelsey Group Blog"Spot Runner launched today. It presents itself as an ad agency, but it’s really an Internet-based TV ad buying network. It’s totally local, and it’s potentially revolutionary (yes, that’s what I said), offering spot cable buying for small businesses."
Local.com™ Traffic Surges
January 11, 2006: Source - Interchange USA"We recently began our search engine optimization efforts in order to complement our existing marketing. We expect to continue to deliver substantial volumes of targeted local search traffic to our growing roster of partners."
Yahoo! Local, YellowPages.com Partner
January 06, 2006: Source - ClickZ"Advertisers on YellowPages.com will soon have their listings distributed on Yahoo! Local and Yellow Pages, the two companies are expected to announce today."
Local Search Goes Mobile
January 05, 2006: Source - ClickZ"What does mobile have to do with local? Think of location-based services as the next step in the evolution. If adopted, local content via mobile devices could provide an impact equivalent to broadband's wide-scale adoption across the nation."
'Pay-Per-Call' Ads a Good Option for Service Providers
January 03, 2006: Source - InfoWorld"Ingenio's chief marketing officer, Marc Barach, acknowledges that pay-per-call is in its infancy. But the potential for growth is immense:"
Localmn.com
15 S. 1st St, Suite A516
Minneapolis, Minnesota 55401
612-226-8852
Email info@localmn.com