Home - News - January, 2005

Report: Local Online Ad Spend to Rise 46 Percent in '05

January 27, 2005: Source - ClickZ

..."Second, the modest 28.7 percent increase in local online ad spend in 2004 yielded better than expected lead generations and conversions last year"...

AOL Expands Advertising Opportunities for Local Businesses

January 21, 2005: Source - Search Engine Guide

"Searchers are presented with text ads designed to match certain keyword queries, but rather than click on the ad to view a company's Web site, they are given a phone number to call to contact the company."

When these terms are searched on Google Local, only 1 in 20 queries generate ads from local, as opposed to national, advertisers.

Web-to-Store Consumers Spend, Shop More at Local Stores

January 19, 2005: Source - ClickZ

A new survey has isolated a large demographic of Internet users marketers may want to retool their strategies to reach: the Web-to-Store (W2S) shopper.

Newspapers that Charge for their Sites

January 14, 2005: Source - cyberjournalists.net

Different local and national newspapers have long been charging for reading their online content. It's not evil, they need to make revenue. It just might not be the right way to make online revenue. Users don't always like it.

The Sacramento Bee sure did it right with Sacramento.com.

TM Advertising Lands SuperPages Account

January 11, 2005: Source - ClickZ

"If an advertiser is looking to extend search marketing activities and go local, SuperPages is a fantastic opportunity," Hering said. The campaign will tout the site's ability to geo-target its audience, emphasize a high visitor conversion rate, and an online/offline mix, he added.

Improve E-Mail Results With Product Ratings

January 10, 2005: Source - ClickZ

User reviews and ratings have been talked about a lot lately to effectively improve your local online marketing efforts.

Many of you probably already utilize effective "opt-in" e-mail campaigns for your users. This article helps explain how you can utilize user reviews, product ratings and comparison shopping - right in your e-mail.

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