Pay-Per-Click Advertising (PPC)

Pay-per-click advertising gives you a prime piece of real estate in search listings when consumers look for your product or service.

Search engines like Google have done a fantastic job making sure that PPC results are shown locally, and only locally. Highly targeted PPC results mean that your ad shows up with the right service in the right location – the magic combination for searchers! As with all our programs, we measure results every step of the way.

Getting down to the numbers. Pay-per-click advertising campaigns are generally longer-term arrangements (but not particularly time-consuming on your end). Once we set up your program, we provide monthly reports including analysis and suggested changes. These include your total ad spend vs. clicks and leads. Pay-per-click can be an extremely cost-effective investment with very lean administrative fees. Typically, we'll charge somewhere between 20% and 30% of your total ad spend for management.

We can also work with you on landing page creation and testing through our friends at ThinkSEM. They handle larger PPC advertising campaigns that are beyond our scope. Note – we get no referral income from this. They are trusted colleagues and beyond fantastic!

Did You Know?

Search marketing has long gone from rankings to conversions, whether it's from SEO, PPC or any other place that brings traffic to your site.