Local MN Internet Marketing

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The Google PageRank is just one of 100+ factors that they consider in their ranking algorithm.



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Link Campaign

Home - Search Marketing - Link Popularity

Your website link popularity is essential to increase your search engine rankings. The more sites and directories that link to your site, the better - right? Well, not completely. It's a matter of quality and "relevancy" rather than quantity. See what Google (2nd Facts & Fiction down) has to say.

What is a relevant website link popularity campaign?
Just like above, they are links that are meaningful and relate to your website. If you sell skis online, relevant incoming links could come from the manufacturers that make them, general and industry-related directories (sometimes called link directories), ski apparel sites, associations or organizations you belong to, etc...

Internal links (links within your website) are essential as well. Are your customers able to navigate around your site with ease? If not, neither are the search engines. It's important to have well-structured internal links for a successful link popularity campaign.


One link popularity aspect has always remained constant. Increasing links is an ongoing process. Localmn provides a custom link popularity campaign for each client, depending on their needs and budget, and then presents the finished product to you, in an easy way, so you can continue your link building efforts. This will normally include the following:

  • Identifying and requesting "relevant" directory links (directories can help you in the major search engines, as well as general traffic for potential customers utilizing the respective directory).

  • Utilizing different titles and descriptions, depending on the site or directory recommendations (we like to write them as a user would like to read them).

  • Finding and requesting relevant links from web sites that link to your competitors.

  • Analyzing your internal links and help determine your link structure.

  • Delivering the campaign to you in an easy-read Word document, along with tips, so you can measure the results and continue your efforts to increase links.



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    15 S. 1st St, Suite A516
    Minneapolis, Minnesota 55401
    612-226-8852
    Email info@localmn.com

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