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New LinkedIn Subgroups – Uses and How to Set One Up

June 24th, 2009

Last night I received an email from LinkedIn. Here’s part of it.

LinkedIn Subgroups

LinkedIn Subgroups

It’s pretty slick. I logged into my LinkedIn account, went to a group I created and a prominent Subgroups tab appeared right on top.

New Subgroup Tab

New Subgroup Tab

Click on the Subgroups tab and you see this.

Subgroups

Subgroups

This gives a good generalization of what makes up a Subgroup. What it doesn’t do is show you how to create one. Luckily, it’s not too hard to figure out but initially takes some digging around.

If you’re on your LinkedIn home page, you can click on the Groups icon. From there, you can over the Actions link which will give you a drop down menu with a link to Create a Subgroup. Note: only managers of the group will show the Subgroup option.

Create a Subgroup

Create a Subgroup

From there, you can then create a Subgroup very similar to how you would create a group itself.

I admittedly don’t do nearly enough with the localmn group itself and don’t see any Subgroups in the near future.

So, what are good examples to create Subgroups? One could be national brands who want to localize their groups. This makes sense. Any other ideas? I’d love to hear your input.

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Favorite Posts/YouTube of the Week – YouTube Analytics, Paper Shredders, and why Facebook is not LinkedIn

March 28th, 2008

Minnesota-based again, with the first favorite being somewhat based from Minnesota.

One of the YouTube founders is from St. Paul, and they are now offering up analytics. I don’t know how detailed they get, but it can possibly be a remarkable tool to measure and market your YouTube videos to your targeted audiences. Jennifer Laycock from Search Engine Guide provides a very good write-up on it.

I’m biased on this, but one of the Jeremy’s at Rochester-based BuyOnlineNow.com has a cool yet informational YouTube video on one of Fellowes new Intellishred jam proof shredders sold at the niche OrderPaperShredders.com site. The 70′s “adult” music theme adds to the touch.

[youtube=http://www.youtube.com/watch?v=g-nUIo_iRcc]

You want this shredder. You need this shredder. You don’t want to be without one, do you?

Aside from bad hypnosis in the previous sentences, I’ll probably buy this one. My current shredder truly sucks.

Finally, Holly from the New Brighton-based Risdall Marketing Pie blog writes on how Facebook is not LinkedIn. I especially like point number four stating that LinkedIn is getting really good at what they do. It works there. Does it really need to work on Facebook? I’ve benefited and gained clients from LinkedIn and use it as a professional networking tool, yet my current Facebook profile picture is this:

Peter from The Family Guy

This will probably change at some point as I do “loosely” use Facebook as a business tool, but right now I guess it’s “what it is”.

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