A few hours ago, I saw a retweet from @CrazyEgg regarding this:
Unfortunately and as you all know, Lou Reed passed recently. I clicked on Heather’s embedded link and found a great post about Lou Reed and storytelling.
This made me think. Storytelling is important, and I try to do my best, especially the more I’m involved with Gamle Ode Aquavit in their overall marketing efforts.
With Gamle Ode, we do a fantastic job on storytelling when we’re at actual events, talking to people one-on-one. Apology and yep, here’s a non-storytelling marketing bullet list of events we’ve attended:
Coming up to tell the story:
- Ingebretsen – Join us for Skål! – This Saturday
- Wisconsin Wine and Dine in Milwaukee, Nov. 16 & 17 with 7k expected in attendance
In short, Mike (brand owner of GO) at fifty-something was let go from managing web projects for a print company. Here’s a great article about this from the Strib (which also landed the front page Sunday story in the print paper on Sept. 1). Facing potential age discrimination, instead of trying to find a new job he decided to create his own job in finding GO.
Over a decade ago of being a cross-country ski coach in Iceland, Mike saw the many different Aquavits there and decided to bring this heritage to the U.S. This is what brought him to his venture.
I became really interested in this venture while at my last full-time job at a corporate SEM Analyst position. Soon after, and two years ago, I was part of a Reduction in Force and soon realized I wasn’t as marketable as I would have thought. I’ve been contracting ever since and have been promoting GO in full force.
We hope to do more real storytelling on GO in the very near future. Any of you who do storytelling, definitely give your comments.