12/29/2011 Update: Attendees using the promo code MnSEARCH receive a 10% discount per the event below.
Over the years, search marketing and social media conferences have grown in both number and price. You want to make them whether it’s for learning or networking purposes, albeit hopefully for both.
There’s one in Portland, Oregon that has piqued my interest. If you’re in search, you may have heard of the February 2012 SearchFest conference by now. I don’t know yet if I’ll make it, but I hope to for at least a couple reasons.
The first reason is price. For $299 (if you register by December 31) you can’t beat it.
It’s a one-day conference, but it’s one, full, packed day with trusted in-the-field presenters including:
- Rand Fishkin – SEOmoz
- Marty Weintraub – aimClear
- Rhea Drysdale – Outspoken Media
- Greg Sterling – Sterling Market Intelligence
- Countless others
Here’s the full agenda.
If you’re on even more of a budget, good news. Flights to Portland (from Minneapolis anyway) are currently inexpensive if you’re willing to have a layover.
Portland hotels are also reasonable, especially if you choose to stay near the airport. Why would you stay by the airport? The Max Light Rail can take you from the airport area right by the conference located at the Governor Hotel. If you have an Expedia account, check out “Flight + Hotel” options from 2/23/12 – 2/25/12. You may find a gem.
Here are a few inexpensive motels close to the Red Line and airport, all apparently includes Wifi and appear to have Expedia discounts:
Todd Mintz, David Mihm, Chris Lister, let me know if I’m incorrect in the above.
I’m a fan of mass transit, and all of this combined can probably be achieved at 1/4 of the price of other conferences.
The second reason I’m intrigued is because of the format. It looks like the presenters are mostly folks who get their hands dirty and implement what they preach.
This occurs at other conferences too, but there was a recent one that had a lot to do with big-box companies and how they sell their newer search marketing services. This is all fine and would be interested if I was in sales. However, I’ve personally seen the differences between big-box sales pitches vs. what they actually deliver.
I have a couple friends and acquaintances in PDX who will be attending this as a local event. How about you? Are you interested in making the trip to Portland? I’ve been there around five times and it’s a beautiful city.