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Pimp Your Studio – Minneapolis Event is Official for October 9th and 10th

August 22nd, 2009
Pimp Your Studio Event

Pimp Your Studio Event

It’s been official for about a week but we needed to wrap up a couple loose ends. We’re excited!

The first Pimp Your Studio event will be at the Ramada – Mall of America Hotel on Friday and Saturday, October 9th and 10th. In a nutshell, it’s a real-time workshop for photographers and other creative professionals to get local and be social online, and using this knowledge to help bring customers to your actual studio.

First, the good stuff.

Here is where you can register for the event.

We narrowed the locations and decided to clearly go with the Ramada – MOA hotel for a few reasons. One is the location. It couldn’t be more convenient. (map)

Ramada - MOA

The hotel is completely wireless – just turn on the Interwebz. The conference room is big enough at 1900 sq. ft. that you’ll have more than enough room to stretch and move around. We’re going to have half-round tables which allows you to work as a team while being able to watch us guide you at the same time.

Since you’ll need to bring a laptop for this workshop, there will be plug-in strips under every table to avoid any battery issues. This… is awesome.

Also, for the Saturday full-day schedule we’re providing a free soups/sandwiches/salads buffet for lunch.

The Ramada itself is completely renovated, yet unique with hints of the old deco when it was the Thunderbird. They have a huge bar and they’ll even section off part of it after Friday’s afternoon session for a happy hour. This would be a great way for us to get to know you better and give honest advice. :) For more info on the hotel, feel free to visit their site.

The hotel event planner was a big plus. It was obvious she put all of our needs over her commission. Room rates are $89/night for any attendees who choose to stay overnight. This is a tad better than a discounted rate of $250/night a hotel down the street gave us.

We hope to attract many from out of town. If this is you, please consider staying for the weekend. The Twin Cities is more than awesome. The Mall of America is literally under a 10 minute walk from the Ramada which includes a light rail station that will take you to downtown Minneapolis for a whopping 2 buck debit/credit card swipe.

Mall of America from the Ramada

Mall of America from the Ramada

If you’re traveling from somewhere further like Madison, Des Moines, Sioux Falls or Fargo/Moorhead and would rather fly, we’re this far from the airport and the Ramada provides free shuttle service.

Plane flying into MSP

Plane flying into MSP

To say we’re excited about this is an understatement. Instead of presentations to give you ideas, this workshop is to literally let you create and/or improve your local search marketing and social media profiles on the spot. If you know anyone who would benefit from this, definitely let them know! They will leave the workshop with profiles set along with the knowledge and confidence to continue efforts on their own.

Print Yellow Pages Advertising and Getting the Best Rate

August 17th, 2009

Last week, I met with a local business who specializes in different home repair projects. When I asked what their main form of advertising was they said it was through the Yellow Pages. Ok, good enough.

In the Minneapolis area, we get three print books a year. One from Dex which is our local distributor by default, one from Verizon and another from Yellowbook. I asked them which particular one they use, they sighed in sadness and said “all of them”. They’re losing money. Ugh!

Let’s take a look at these three distributors.

So, which print book should you choose when you advertise?

If any print book, I would say Dex. They’re the official “local” distributor to Minnesota.

So, how do you negotiate with other Yellow Pages reps who tout highly-inflated circulation stats? Some tips…

  • Negotiate a final price for your ad
  • Conservatively, lets say 20% of these books are thrown at boarded-up houses, closed businesses and to households who simply don’t use them. Negotiate 20% off from there.
  • Considering in Minneapolis we receive three different print books a year, negotiate the deal at a third of the 20% off price.

This seems fair. It’s good for the local business and would hopefully entice the YP Association to implement a true opt-in system. I’d love to hear thoughts from anyone in the YP Association.

Bro-Sis + Lew Marketing Update – Minneapolis Workshop Coming Soon for Photographers

August 7th, 2009

The last time I gave a bro-sis marketing update was from the great time we had presenting in Madison in May. Well, we’re back and we’ll be doing something different this time, right here in the Minneapolis area.

On Friday, Oct. 9th and Saturday, Oct. 10th we will be giving a two-day workshop on local search and social media, specifically for photographers. Just as in Madison, the extremely talented photographer Lew Everling from the Indianapolis area will be joining us. Stay tuned in for further updates.

Lew-Everling

This workshop will be different. Attendees will have their own laptops in-hand literally ready to go. We’ll be guiding them to create local search and social media profiles on the spot, and truly understand why. We’ll also be providing strategies and tactics for them to use on their own.

Lew, Heather and I will all be in contact to finalize everything. Here’s what we have so far for detailed topics.

  • Google Maps
  • Yahoo Local
  • Bing (MSN) Local
  • Google Alerts (online reputation management)
  • User Ratings and Reviews
  • Facebook (profiles, ads and public pages)
  • Twitter
  • Flickr
  • LinkedIn

For the venue, it’s looking like a hotel conference center TBD. Considering this is a two-day event, it allows out-of-metro attendees to book a room at a reduced rate. It’s narrowed down to a few, mostly centered by the Mall of America and a Minneapolis LRT stop. This may also include a reduced Saturday night stay for those interested in spending a whole weekend enjoying the MOA or a half hour light-rail ride to downtown Minneapolis.

We haven’t determined an attendee price yet, but it will definitely be in the lower three digits. If you know of any photographers who would be interested, definitely let them know. From experience, we take the BS out of search marketing and social media and go out of our way to help.

More to come soon. :)

New Google Website Optimizer Tool and Having Writers Write Your Posts & Ads

August 4th, 2009

In other words, when you’re using Google’s Website Optimizer you can have them automatically turn off stuff that don’t work.

If you’re unfamiliar with Website Optimizer, I recently put up a Search Engine Guide post which includes a quick, cool YouTube tutorial. Feel free to read the whole post. I’m still here.

A few notes about the post. If you read it and notice that the writing style is a bit different or just flat out better, there’s a reason for that. I originally wrote the piece, but then handed it to Barb Prindle of Snap Communications who writes for a living to edit the hell out of it (I should have just asked her to re-write it).

Turns out a professional writer who has been in the industry for 16 years after graduating from Carleton College (private college in Northfield, MN) with a journalism degree is a bit better than some guy (me) who blogs a lot about stuff. I’ve been writing for Search Engine Guide since 2005 and why I haven’t used a professional writer is beyond me.

This should be a post on its own, but using a writer to come up with compelling PPC ad content is fantastic as well. A trained writer can learn the basics of using keywords in the ad copy very easily. Plus, wasn’t it (arguably) Mark Twain who wrote “if I had more time, I would have written a shorter letter”? If you have 25 characters for a title and two lines of 35 characters for a description, I’m going to trust a trained writer.

Long story short, I started using Barb on a PPC campaign and it’s going fantastic. I suppose it also helps when the writer also writes the different landing pages.

One more Kudos goes out to Clint Danks of ThinkSEM. Half of the posts I put up on SEG are from his ideas. I’d give him more link love from the SEG posts themselves (they hold some weight!) but I don’t write nearly as much for them as I would like and don’t want to abuse any powers by giving too much link love from authority sites I have the privilege of contributing to.

Oh, if you missed the SEG article at the top, here ’tis.