May 29th, 2008
Neither the Web site or blog is brand new, but Palore has done some pretty cool things lately. Almost a year ago, I had a phone conversation with their CEO Hanan Lifshitz and wrote about their cool icons you can use while searching on different local search portals like Google Maps, including kosher, green, kid-friendly, and wifi destinations. You can then send this information to places like your email or cell phone SMS.
Since then, I’ve seen Palore come up in a few Google Alerts and press releases, but admittedly have not looked into them in great detail.
Maybe I should have. It looks like they’ve gone from the cool icons to providing data extraction services for local businesses and data aggregates. I’m guessing the businesses could be anything from local shops to national chains. From their site…
We scrape hundreds of sites (with numbers growing every day) and aggregate information on millions of businesses in the US. This information includes many data attributes on local businesses that can enrich the content of local search sites, help establish the site as a good source of local content for search engines (improve SEO), and enhance user-experience.
I don’t know much more than what’s on their site, but hopefully I’ll speak with either Noa or Hanan from Palore in the future to learn more. They are more than welcome to comment with more input as well.
They’re keeping the Palore Blog updated quite nicely as well. A recent post helps analyze online advertising for small businesses and uses attorneys as an example. I can’t help but to grin when I notice that the personal injury field has a higher percentage of Internet Yellow Pages (IYP) advertisers. Some past co-workers of mine in Eagan will also probably grin too if they see the post.
One thing to note, Greg Sterling from Screenwerk is on Palore’s advisory board. For those who don’t know, Greg is basically the leading and accepted expert analyst when it comes to local search marketing.
May 22nd, 2008
In the last couple of weeks, I’ve received a few different inquiries regarding Google and local search. One was how to show up in Google Maps results, one was how to show up in the natural results for local searches, and one was how to appear above the fold for localized Google AdWords campaigns.
Why not achieve all three of them, plus some “piggy back” SEO?
The last SES conference I’ve been to was in San Jose close to two years ago, but Atlanta-based Stacy Williams from Prominent Placement gave a great example on how a local company can dominate results. To this day, it holds true.
There’s some dominance!
To many search marketers, this isn’t anything new. To local business owners, this may be. Google separates their natural, local, and paid listings. There’s no reason a local business can’t do the same.
Regarding “piggy back” SEO, this comes down to both local (Maps) and natural listings. By having profiles in places like SuperPages.com and CitySearch.com can only help. Google Local helps legitimize your profile and Internet Yellow Pages (IYP) results often appear toward the top in the natural results.
May 11th, 2008
I embedded the exact same YouTube video last year, but figure there are a few new readers this year who happen to be moms. Plus, the video simply never stops being funny.
Happy Mother’s Day to all
May 7th, 2008
Just like last year, too bad they’ll still be sitting there in two months. For those who wish to recycle your phone books, Yellowpages.com does have a slick tool to find out where you can do so.
May 4th, 2008
After months of talks, it looks like Microsoft withdrew its bid to acquire Yahoo.
Here’s Microsoft’s press release.
Reading the whole press release, and maybe it’s just me, but it looks like Steven from Microsoft is telling Jerry from Yahoo to stick it.
We regard with particular concern your apparent planning to respond to a “hostile” bid by pursuing a new arrangement that would involve or lead to the outsourcing to Google of key paid Internet search terms offered by Yahoo! today. In our view, such an arrangement with the dominant search provider would make an acquisition of Yahoo! undesirable to us for a number of reasons:
This would also effectively enable Google to set the prices for key search terms on both their and your search platforms and, in the process, raise prices charged to advertisers on Yahoo. In addition to whatever resulting legal problems, this seems unwise from a business perspective unless in fact one simply wishes to use this as a vehicle to exit the paid search business in favor of Google.
I guess they don’t like Google so much. Nonetheless, no acquisition will occur soon.