October 31st, 2007
I just read an interesting article from Marketing Pilgrim labeled Local Mobile Apps from YellowPages.com.
It’s a good article, short, and to the point regarding YellowPages.com apps for the iPhone plus a bunch of AT&T devices.
I’ll be out of state for five days starting Friday and am at least going to check it out. I normally use the Google Maps function on the iThing while traveling to check out different restaruants, bars, or shops. It’s almost too useful, although the one thing that Google Maps does not include (on the iThing anyway) are ratings and user-reviews. This feature is included in the YellowPages.com app.
When going to YellowPages.com on the iThing, the local app automatically appears with the option of going to the main Web site. At the least, they certainly make it very easy for users.
October 27th, 2007
Omniture Press Release:
Visual Sciences Press Release (same release):
This really raised my eyebrows… and in a good way.
Recently, I was asked to put together analytics recommendations for a FT job client based on a few different criteria. Visual Sciences’ HBX was the main recommendation, along with a couple others depending on the price point.
Omniture was not on the recommendations list, but it had more to do with not knowing their platform as well as I do with Visual Sciences.
I don’t know how this acquisition will change product prices, but I initially like it. There are many upper-end analytics packages out there, and this at least helps narrow down choices and should certainly give Omniture more branding.
Neither Omniture or Visual Sciences are cheap, but they don’t market themselves that way either. They both scored very highly in the latest Forrester analytics reports. Their solutions are very robust and meant for companies who have the budget to justify it.
Any analytics gurus out there that want to share opinions? I’d love to hear feedback regarding the acquisition.
October 26th, 2007
This time it’s a Minnesota theme. The posts are from Minnesota bloggers or from business blogs across the “State of Hockey”.
First. Patrick Schaber (Eagan) writes about how you respond to criticism regarding a recent Google PageRank shift. Both Patrick and myself are Search Engine Guide bloggers, and the “criticizer” and “criticized” are two people who we both highly respect. I actually had a post written last night, but I like Patrick’s post better so I deleted mine.
Jeremy Jewell (Rochester) from BuyOnlineNow and the Office Supplies Blog gives great tips on organizing your desktop into zones. This is a post I’ll need to read a good few times. I work from home and often work on multiple clients at the same time. Just read it, twice.
Marty Weintraub (Duluth) writes about PPC trademark rules that screw hotel franchise owners. I’ve never really thought about it before, but it sounds like all PPC ads need to be made at a corporate level, and not from a franchise level which can result in missed opportunities.
Erica (somewhere in the Twin Cities) from Metroblogging Minneapolis found a class on citizen journalist training in Apple Valley. I’m far from a journalist, but it would be cool to attend. For those interested in online video marketing and optimization, it sounds like there are great tips for “telling techinques” and shooting and editing videos.
October 10th, 2007
It’s been fun to eat popcorn and watching the six-month old controversy regarding reporting paid links to Google.
The Stanford Daily (scroll to the bottom) is a well-known example of purchasing links for the sole purpose of search engine manipulation. This is bad. A few of the RealCities sites have the same thing.
Non search-savvy people purchase different links in hopes to get relevant traffic from them. Google is not out to get them. There’s a theme here.
October 4th, 2007
Kudos to all that gave effort to the 2007 MIMA Summit held yesterday. I thought last year’s Summit was a success, but it was noticably more packed this year. I heard from a couple people that attendance almost doubled.
A couple quick notes:
Bret Busse from Evantage gave a great 30-minute presentation to P.I.M.P. your analytics reports. The acronym is “Planning, Imagery, Messaging, and Presentation”. His analogy was parallel to MTV’s “Pimp My Ride”. The premise is to pimp the reports to tell a story that makes marketing directors actually excited, rather than just providing normal graphs and charts. I thought that Bret Mentioned the session might soon be available to MIMA members, although I could be wrong.
Jason Fried, founder of 37Signals presented what wound up being a somewhat controverial keynote. A main point of his was that productivity soared when you were separated from teammates, thus allowing you to get in a zone.
I see both sides of this. At my last job, I loved the in-house comradery and the fact that I could look over my cube and ask a question and get it answered, even if it disrupted my co-workers workflow. At the same time, I did not like going in on Saturdays to “zone in” for six hours knowing that no one would interupt me.
An unoffical count showed twelve current FindLaw employees and seven ex-employees were in attendance. Good times had by all.
Just as important, happy hour after the event:
I was able to talk to many familiar faces and got to meet a few new people, too. There’s a good number of people I did not get to meet and hope to next time.
Ending note, everyone did receive a really cool schwag bag to take home including a PC camera.