I ran across a good Search Engine Land article today regarding Google Trends and the Yellow Pages. It gives some detailed insights and charts on how consumers have used search engines to find different Yellow Pages whether it’s by brand or by search.
It’s my opinion that Google’s (and the other top search engines) innovations in local search combined with increasing inclusion of business listing data in the search engine results pages (“SERPs”) is causing users’ behavior to change.
I absolutely agree, and this isn’t a bad thing for the Yellow Pages. Without their concrete data, satisfaction from these search engine results would be sporadic at best. Internet Yellow Pages have created and maintained relationships with search engines (or vice-versa) since at least 2004 but probably earlier.
To the favorite commentor KC, notice I didn’t mention anything of the print books? Feel free to give your input.