For those in the search marketing world, analytics tools such as Google Analytics, WebSideStory, and ClickTracks come to mind.
I’ve recently been introduced to a couple lead-gen analytics tools on steroids. They aren’t necessarily built for search marketers, but more for marketing managers, directors, and execs for companies large and small.
VisitorTrack from netFactor – It can be a cool lead-gen tool, but it gives me the creeps. It allows you to track Jigsaw visitors. For those unfamiliar with Jigsaw, it’s an online directory of more than six million business cards.
If you’re a Jigsaw member, VisitorTrack buyers can track your visits down to your physical address, phone number, email, and name. I don’t know much about Jigsaw, but that alone makes me not want to sign up.
I can see VisitorTrack being a good lead-gen tool, but can also see overzealous marketers using it in wrong and unethical ways.
Eloqua – I haven’t looked into this much, but I like it. Here’s an example:
A targeted user comes to your site and fills out a contact form allowing opt-in email. Once they return and follow a certain navigational path, you can set it up to automatically send an email to their interest. If they navigate a different route, you can automatically send a different one. There’s much more to it, but that’s just one example.
I’m still learning on these, and feel free to give input for those who have tried or have thought about trying these.