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Salmon & Salsa flavors from local brand owners

January 16th, 2013

It’s rare that I blog or tweet about food. It’s just food. However, yesterday I thought of a recipe that three separate local brand owners in the food/beverage industry could pair with them all. To top it off, I could buy most of the ingredients at the local/regional market, Kowalski’s. Let’s get local and social.

The local brand owners are:

Both Mike and Heather are friends of mine and I have never met Lisa. The common denominator is I’m connected to all three on Twitter.

The recipe itself is a simple Salmon & Salsa piece. Oh my, all the different flavors work together perfectly. Here ’tis:

Salmon & Salsa

The recipe itself? Very simple actually.

  • Butter broiling pan and top of salmon
  • Add Dirty Goodness seasoning to taste
  • Broil approximately 10 minutes with pan 6 inches from the top
  • Top with Pineapple-Ginger Salsa Lisa

The salmon also pairs great with the dill aquavit.

The side dish admittedly had some help from a guy named Uncle Ben.

Welcome back to Flickr… or welcome to Flickr

December 19th, 2012

Frankly, I’m old school and love Flickr. I have since the summer of 2006 when I created my first Flickr set at a San Jose SES conference (love the stache, Wardo!). That was when everyone was talking about Digg being the next best thing. More on Flickr below.

Instagram has taken some heat this week as they can now sell your uploaded photos to third parties for ads (see bullet point 2 under the Rights category).

Personally, I’m fine with this as I take Instagram more lightly. My last picture was of Ted the Turkey struttin’ across a business parking lot in Roseville, MN like he owns the place:

Ted the Turkey

Nine weeks prior, here’s arguably the same turkey up closer being all cocky:

Ted the Turkey up close

If Instagram wants to sell these photos to help advertise attorneys at a bus stop, fine. *Disclosure, I like attorneys and don’t think they are turkeys.

With that said, not everyone is happy. Wired even came out with a piece on how to download your Instagram photos and delete your account.

If you’re in the camp of deleting your Instagram account, welcome back to Marissa Mayer’s-led Flickr. They do flat-out tell you that you own your own photos. Their newest iPhone app is really user-intuitive too, including the photo filters that Instagram and now Twitter touts. Without filters, here is a brief example of the new Flickr on an iPhone:

Flickr iPhone app

Now I’m hungry, Ed.

Part of the old school things I’ve always liked about Flickr is that Google loves them. Title, describe and tag your photos just like you would on other social vehicles and you should easily find them soon after on Google.

I’m also a fan of their desktop Uploadr tool. It allows you to upload sets and collections of pictures including titles, descriptions, tags and maps (I like maps) in a small fraction of the time it would take to do this manually. If you use AdWords Editor for PPC, you know what I mean.

I’ll continue to use vehicles like Instagram, Twitter, Facebook, etc. but will probably continue to use Flickr the most. I just can’t let it go. So, if you use Flickr there’s a good chance I may try to connect with you soon.

Welcome back to Flickr.

New Facebook Nearby feature

December 17th, 2012

Quick post – Facebook now has something new which adds to the social/local/mobile (SoLoMo) aspect of marketing and social media. They introduced a “nearby” feature for mobile iOS and Android apps. It looks a little something like this:

Nearby feature on Facebook

Today, my day was spent in Roseville and decided to see what my connections had to say about places nearby:

Places nearby screenshot

There were four or five total mentions once I scrolled down. The first example, I’ve heard of Axel’s Charhouse many times although have never been. I mentioned to Clint that I saw that he and Sarah have been there to which he replied “yep, many times”. As a consumer, I’m now more than likely going to check the place out.

It looks like my buddy David likes the Village Pub in nearby St. Anthony Village. It shows an average rating. Will I go sometime? Maybe. Since a buddy of mine happens to like it, I’m more likely to make a visit.

This type of feature isn’t new but it’s nice to now see this on Facebook and an additional way to implement SoLoMo into local marketing efforts.

Small Business Saturday goes to South Minneapolis neighborhoods

November 24th, 2012

It’s Small Business Saturday, a great way to support small and local businesses during the holiday shopping season. This is the fourth year for me. In 2009, I started this concept in Delano. In 2010, Buffalo. Last year, Northfield. This year, I decided that instead of one small town, I would head to local businesses in different South Minneapolis neighborhoods.

The first place to visit was the nicest little deco market called the Cottage House on the border of the Regina and Northrop neighborhoods.

Inside the Cottage House

Shopping here is an honest engagement. Regular shoppers enjoy conversations with the employees and owners. Free fresh popcorn and cookies are provided at the door. In fact, I overheard a conversation to where the folks at Cottage House were planning to bake 90 dozen of their infamous sugar cookies for sale for upcoming holiday shoppers.

They have just a couple of mixed reviews on Google+ Local and plenty of positive reviews on Yelp. Mom’s gift, done.

Also see the Cottage House on:

The next visit was to Creative Kidstuff in the Linden Hills neighborhood. The only Google+ Local review I saw was from myself years back and they also have a few reviews on Yelp.

Creative Kidstuff at Linden Hills

Not knowing what my almost-seven-year-old grand-niece would like, I took a picture of a shelved product and depended on a 30-second mobile Facebook chat with her Mom:

Quick Facebook Chat

Sold. Included in this purchase is free gift wrapping. Alana’s gift, done. Side note, Alana is awesome.

Also see Creative Kidstuff on:

Before visiting my last destination, I headed to South Lyndale Liquors and spotted Gamle Ode Dill Aquavit on the shelf. It’s great to see a respected store like this supporting a local brand.

Gamle Ode Dill Aquavit

On the third year of drawing names, I only need to gift for three people. So, for the last gift I drew Bob, my brother-in-law and CEO of Office Super Savers, a discount office supplies wholesaler/retailer. He’s an online shopper advocate and wishes for this trimmer directly from Amazon.

It’s difficult to shop from Amazon while supporting Small Business Saturday at the same time. So, I went to Cause Spirits and Soundbar in the Lyn-Lake neighborhood in Uptown Minneapolis, checked into Foursquare, made a purchase and ordered Bob’s trimmer online. Here are some reviews from Yelp for Cause.

Foursquare Check In at Cause

 

Cause - Spirits and Soundbar

Cause is well-known for its local, independent music, art and food. I highly recommend giving them a visit.

They also happen to provide free wi-fi. Bob’s gift, done.

Also see Cause at:

Overall, the Small Business Saturday idea is a great way to support local businesses during the holiday shopping season. It’s an even better idea to support these businesses all year round.

Let us know your Small Business Saturday story. We’d love to hear it!

First two experiences using LinkedIn Endorsements

September 24th, 2012

If you like screenshots and LinkedIn, hopefully you’ll like this post. If you don’t, you probably won’t.

Earlier today, LinkedIn introduced Endorsements, a one-click way to give professional kudos to trusted connections. It was a move I wasn’t expecting, but am not surprised.

It seems like a kin to how people have engaged blog posts in the last few years. Remember when more people commented on posts? Now it’s just easier to click social icons like these at the end of a post:

social media icons

The same concept may apply to the new LinkedIn Endorsements. I somewhat joke by calling it the lazy person’s Recommendation. They’ve had their Recommended feature for years, but you have to essentially write down why you’re recommending somebody (personally, I like the Recommendations feature better).

I wanted to try this new feature and decided to endorse a couple trusted individuals.

First, there’s Barb Prindle from Snap Communications. I was able to endorse her by clicking the yellow endorse button on the top of her LinkedIn profile:

Skills and Expertise

This part was a little confusing at first. More on this later, but it’s a good idea to X out any uncertain expertise. Also, LinkedIn appears to currently rotate different expertise options every once in a while when visiting profiles.

Anyway, I got this after I clicked the endorse button (not pictured – four random LinkedIn connections with potential expertise specialties):

expertise in other connections

After skipping through that part, I’m back at Barb’s profile:

Pssst, Paul

Once closed, this appears just above her education information:

linkedin profile

And on our respective LinkedIn home pages:

linkedin homepage

Looking back, I should have just chosen a couple areas of expertise. To me, it looks like I’m overdoing the keywords a bit.

After, I wanted to see if the LinkedIn Endorsement feature had the same user acceptance policy as their Recommendation option; emailing the user allowing them to accept the recommendation, or in this case accept-or-edit. I inquired with Barb and soon after received this partial email reply:

accepting and editing linkedin endorsements

At first, Event Planning was a recommended area of expertise, I left it on and Barb took it off as this is not a specialty of hers.

That’s it for Barb’s endorsement. Still not 100% confident of the process, I wanted to endorse another trusted individual – the Cre8ive Director at ThinkSEM Consulting, Dave Dechant. Here were the expertise options when I saw his profile:

specialty options

Dave’s a big Machead so I know he’s not a Windows expert. I don’t know how he is at competitive analysis and X’d them out, then added Web Design:

updated specialties

You know one area of expertise LinkedIn guessed right? Teamwork!.. as in everyone working together to achieve a common goal. Some places are good at working as a team. Others are not. Think embraces the team concept very well.

So, these were my first two experiences. Have you tried this new feature out? Let us know your thoughts.

Local Search – OK to have different N.A.P.s across the web?

September 20th, 2012

For those in the local search industry, having a consistent name, address and phone number (N.A.P.) across the Web has long been known as the standard 101 lesson.

Yesterday, I viewed this tweet from the good folks at Avvo:

Don't Fear Trackable Phone Numbers

This led me to my response:

Devil's Advocate

These point to an Avvo article explaining why you shouldn’t fear different trackable phone numbers.

It’s certainly a great article and I really hope they’re correct, but I do have a couple questions. Quotes from the article:

  • The provision of many trackable phone numbers in advertising is done using a “JavaScript rewrite.” This basically means that a user sees the trackable number but the search engines see the original, NAP-consistent phone number.
  • Secondly, studies done by AT&T and Marchex across tens of thousands of businesses using trackable phone numbers have shown that there is no impact on local listings rankings. None.

Regarding the 1st bullet point, I understand the concept of Javascript rewrites. However, it does seem like a somewhat-kin to 2002 Google sneaky Javascript redirects to where users see one thing and search engines see something else.

The 2nd bullet point comes from two companies who depend on revenue from call tracking. They both say they have studies that prove using different phone numbers have no impact on local search rankings. Show us these studies, in detail. Don’t just tell us and expect us to believe you.

Thoughts are more than welcome.

ThinkLegal goes live, client site wins award

September 13th, 2012

I’ve been doing some contracting with ThinkSEM Consulting, LLC. It’s always exciting to come into their updated (as of May) office in the west end of Roseville by the Minneapolis border, complete with signage and a freshly-painted office displaying their website colors of deep red, black and white.

We have some fantastic news to share. First, on Friday, August 24 our new fully-responsive legal marketing website launched at ThinkLegal.org. Everyone involved has extensive legal marketing experience from the owner, creative director, content strategists, myself, and the office manager who came to us from having the same title at a respected law firm for years. Her overall legal knowledge makes all of us better.

Think Legal

We have even better news. Yesterday, it was announced that the Web Marketing Association selected our client, Michael B. Taylor for their Legal Standard of Excellence Award. The judges mentioned our responsive design and clear calls-to-action as a couple reasons for this award.

Michael has also been licensed since 2002 and has an impressive Avvo profile including a recent, glowing recommendation.

Check out ThinkLegal’s blog post about this for more detailed information.

Also feel free to see other WebAward winners on their website.

Shout Outs to SEO School Attendees

September 6th, 2012

In the past six months or so, Barb and I have done four informal SEO School events held at Peace Coffee Shop in the Longfellow neighborhood of Minneapolis. We usually just have guests mention their website and we talk about what they’re optimizing on-page, off-page, locally and socially.

Attendee knowledge varies between web-simple and web-savvy, attendance is in single digits as that’s all the space we have so we just wanted to thank them. In no particular order:

  • Eric Johnson is polishing his local search chops quite well at Inbound Info
  • It sounds like Mike Rathbun has a nice residential cleaning business at Freedom Cleaning Services
  • Alexander Sloan shows some tasteful and sexy Minneapolis women at City of Legs

These are just a few. If there are other attendees who would like their site posted, just let us know!

Oh, there’s also this:

Peace Coffee Shop

What is this? We finished the SEO School right when Peace Coffee closed. So, they had some extra bagels and what may have been the tastiest croissant I’ve had to give us as take-home treats. We’ll be back.

*Note to SEO School attendees. There’s also other places to get some great search info. Both MnSearch and MIMA are great resources. Most of their events are paid, but worth it.

Review Policy on the New Google+ Local

May 31st, 2012

Well, it looks like the new Google Places Google+ Local has been up for a couple days. I haven’t gotten a chance to play around much yet, but hopefully will soon. I did get a chance to check out observations from David Mihm. Another post I found really interesting was a Q&A from Mike Blumenthal. Two questions and answers I really liked:

Only real names

To me, this is fantastic news. I’ve never been a fan of companies or individuals leaving fake reviews just to try to help either their own or their client’s placement. Plus, users are smart and see right through this kind of thing.

So, I dug around just a bit and went to my profile which I admittedly never update. They let me know that any review I make is from my real name. I like this. It just makes sense.

First and last name

Very intuitive. Next, a real example:

Real example

Hit Continue? You see something like this.

Real reviews

Again, I like this. If I was to have a change of heart regarding a business I’ve purchased from, not letting the public see the review is an option.

Now it’s time to confirm and publish:

Confirm and publish

That’s it. Here’s an example of a review:

Punch pizza

Many others have noted about the more prominence of Zagat. I did notice my rating changed just a bit. When I initially gave it a review it was for four out of five stars. Now that they are using a 0-3 rating, it changed just a bit. I’m not going to worry about the small things, though.

What are your thoughts on the new review system? We’d love to hear them.

First SEO School is now in the books

March 23rd, 2012

SEO School

First of all, thank you to everyone who attended our first official SEO School event. Our goal is to simply demystify basic local SEO and other search marketing concepts, and hopefully we we were able to do so with examples in our slides.

Also, thanks to our sponsor ThinkSEM Consulting for their support and help on answering questions regarding Pay-Per-Click management. They recently launched ThinkCRE8IVE which focuses on responsive design.

An additional thanks goes out to Michael Rose from the St. Louis Park Patch, and I can’t recommend them enough. From an SEO perspective, Patch in general is a huge content/link building/local search asset. If you’re on Twitter, feel free to connect with him.

To those who attended, Barb will be sending out a Survey Monkey to you. Definitely be honest with your answers. We can take it. :) I was definitely nervous for the first half of the presentation.

Any thoughts on the presentation? Go ahead an reply to this post. We want to hear from you.