January 16th, 2013
It’s rare that I blog or tweet about food. It’s just food. However, yesterday I thought of a recipe that three separate local brand owners in the food/beverage industry could pair with them all. To top it off, I could buy most of the ingredients at the local/regional market, Kowalski’s. Let’s get local and social.
The local brand owners are:
Both Mike and Heather are friends of mine and I have never met Lisa. The common denominator is I’m connected to all three on Twitter.
The recipe itself is a simple Salmon & Salsa piece. Oh my, all the different flavors work together perfectly. Here ’tis:
The recipe itself? Very simple actually.
- Butter broiling pan and top of salmon
- Add Dirty Goodness seasoning to taste
- Broil approximately 10 minutes with pan 6 inches from the top
- Top with Pineapple-Ginger Salsa Lisa
The salmon also pairs great with the dill aquavit.
The side dish admittedly had some help from a guy named Uncle Ben.
December 17th, 2012
Quick post – Facebook now has something new which adds to the social/local/mobile (SoLoMo) aspect of marketing and social media. They introduced a “nearby” feature for mobile iOS and Android apps. It looks a little something like this:
Today, my day was spent in Roseville and decided to see what my connections had to say about places nearby:
There were four or five total mentions once I scrolled down. The first example, I’ve heard of Axel’s Charhouse many times although have never been. I mentioned to Clint that I saw that he and Sarah have been there to which he replied “yep, many times”. As a consumer, I’m now more than likely going to check the place out.
It looks like my buddy David likes the Village Pub in nearby St. Anthony Village. It shows an average rating. Will I go sometime? Maybe. Since a buddy of mine happens to like it, I’m more likely to make a visit.
This type of feature isn’t new but it’s nice to now see this on Facebook and an additional way to implement SoLoMo into local marketing efforts.
September 20th, 2012
For those in the local search industry, having a consistent name, address and phone number (N.A.P.) across the Web has long been known as the standard 101 lesson.
Yesterday, I viewed this tweet from the good folks at Avvo:
This led me to my response:
These point to an Avvo article explaining why you shouldn’t fear different trackable phone numbers.
It’s certainly a great article and I really hope they’re correct, but I do have a couple questions. Quotes from the article:
- Secondly, studies done by AT&T and Marchex across tens of thousands of businesses using trackable phone numbers have shown that there is no impact on local listings rankings. None.
The 2nd bullet point comes from two companies who depend on revenue from call tracking. They both say they have studies that prove using different phone numbers have no impact on local search rankings. Show us these studies, in detail. Don’t just tell us and expect us to believe you.
Thoughts are more than welcome.
September 13th, 2012
I’ve been doing some contracting with ThinkSEM Consulting, LLC. It’s always exciting to come into their updated (as of May) office in the west end of Roseville by the Minneapolis border, complete with signage and a freshly-painted office displaying their website colors of deep red, black and white.
We have some fantastic news to share. First, on Friday, August 24 our new fully-responsive legal marketing website launched at ThinkLegal.org. Everyone involved has extensive legal marketing experience from the owner, creative director, content strategists, myself, and the office manager who came to us from having the same title at a respected law firm for years. Her overall legal knowledge makes all of us better.
We have even better news. Yesterday, it was announced that the Web Marketing Association selected our client, Michael B. Taylor for their Legal Standard of Excellence Award. The judges mentioned our responsive design and clear calls-to-action as a couple reasons for this award.
Michael has also been licensed since 2002 and has an impressive Avvo profile including a recent, glowing recommendation.
Check out ThinkLegal’s blog post about this for more detailed information.
Also feel free to see other WebAward winners on their website.
September 6th, 2012
In the past six months or so, Barb and I have done four informal SEO School events held at Peace Coffee Shop in the Longfellow neighborhood of Minneapolis. We usually just have guests mention their website and we talk about what they’re optimizing on-page, off-page, locally and socially.
Attendee knowledge varies between web-simple and web-savvy, attendance is in single digits as that’s all the space we have so we just wanted to thank them. In no particular order:
- Eric Johnson is polishing his local search chops quite well at Inbound Info
- It sounds like Mike Rathbun has a nice residential cleaning business at Freedom Cleaning Services
- Alexander Sloan shows some tasteful and sexy Minneapolis women at City of Legs
These are just a few. If there are other attendees who would like their site posted, just let us know!
Oh, there’s also this:
What is this? We finished the SEO School right when Peace Coffee closed. So, they had some extra bagels and what may have been the tastiest croissant I’ve had to give us as take-home treats. We’ll be back.
*Note to SEO School attendees. There’s also other places to get some great search info. Both MnSearch and MIMA are great resources. Most of their events are paid, but worth it.
May 31st, 2012
Well, it looks like the new
Google Places Google+ Local has been up for a couple days. I haven’t gotten a chance to play around much yet, but hopefully will soon. I did get a chance to check out observations from David Mihm. Another post I found really interesting was a Q&A from Mike Blumenthal. Two questions and answers I really liked:
To me, this is fantastic news. I’ve never been a fan of companies or individuals leaving fake reviews just to try to help either their own or their client’s placement. Plus, users are smart and see right through this kind of thing.
So, I dug around just a bit and went to my profile which I admittedly never update. They let me know that any review I make is from my real name. I like this. It just makes sense.
Very intuitive. Next, a real example:
Hit Continue? You see something like this.
Again, I like this. If I was to have a change of heart regarding a business I’ve purchased from, not letting the public see the review is an option.
Now it’s time to confirm and publish:
That’s it. Here’s an example of a review:
Many others have noted about the more prominence of Zagat. I did notice my rating changed just a bit. When I initially gave it a review it was for four out of five stars. Now that they are using a 0-3 rating, it changed just a bit. I’m not going to worry about the small things, though.
What are your thoughts on the new review system? We’d love to hear them.
March 23rd, 2012
First of all, thank you to everyone who attended our first official SEO School event. Our goal is to simply demystify basic local SEO and other search marketing concepts, and hopefully we we were able to do so with examples in our slides.
Also, thanks to our sponsor ThinkSEM Consulting for their support and help on answering questions regarding Pay-Per-Click management. They recently launched ThinkCRE8IVE which focuses on responsive design.
An additional thanks goes out to Michael Rose from the St. Louis Park Patch, and I can’t recommend them enough. From an SEO perspective, Patch in general is a huge content/link building/local search asset. If you’re on Twitter, feel free to connect with him.
To those who attended, Barb will be sending out a Survey Monkey to you. Definitely be honest with your answers. We can take it. I was definitely nervous for the first half of the presentation.
Any thoughts on the presentation? Go ahead an reply to this post. We want to hear from you.