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Paul Jahn - June 10, 2023
A couple months ago, I first noticed a change when searching on Google Business Profile (GBP) photos and virtual tour layouts. Google had them organized really nicely in one compelling look, right from their organic search results! This is mostly noticeable via desktop/laptop, but it’s for mobile as well.
Just this recent virtual tour shows you different exterior and interior photo spheres, accessibility features, and spacious areas for comfort and trust, all derived from an organic Google search.
User-focused, and used for many business photo categories. Viewing the tours from your Google Business Profile (GBP) can sometimes be challenging. Users have to be either savvy enough to detect a 360 photo from the platform or proactively take another step to click the “street view and 360” tab.
Would you like to see the landscape at Theo Wirth Golf to see whether you and your friends are up to the challenge before you visit?
Maybe you’ve always wanted to go to Young Joni for their famous Korean BBQ pizza and want to first check out their vibe and open space for comfort and ease.
An interesting piece is that these organized results appear in organic Google searches on the desktop, and not from within GBP itself.
You can Google them or any other company to get a first-hand look. From an organic search result, it looks just as it always would.
Note – These Google views are still available internally to the users who provide them and this info can be shown to respective clients.
This combination of viewing options can all help bring users to the door. I suppose that’s the plan.
As either a consumer or marketer, does this newer photo layout affect your trust in deciding to visit a new place? Sound off on Twitter !
Localmn provides both custom and Google virtual tours, and local SEO services for our virtual tour customers.
The post New Google Business Profile Photo Layouts appeared first on LocalMN Interactive.
Your Google virtual tours appear in your Google Business Profile (GBP). The more fulfilled your profile is with 360 photography hire, the more visible your profile can be. Plus, you can embed either your custom or Google virtual tour right on your site and optimize a page just for it. Location matters.
People want to earn comfort and trust before they visit you. By proactively showcasing your accessibility features in your virtual tour, users can be more compelled with your 360 photos to come visit.
Today’s web users engage and converse with companies more than ever and virtual tours give you the opportunity to elevate this engagement. Hire us and have us place links, videos, your chat, and other interactive features within your tour.
Our virtual tours are automatically responsive to all devices from laptops, phones, to tablets. As many users make web decisions on the go, you can capture them right when they’re looking for you from their device.
Stage and customize your location as you’d like it to be displayed and be creative! We bring the virtual tour and 360 photography expertise, you bring the knowledge of your business.
Localmn Interactive provides Google photographer and 360 virtual tours for businesses and organizations with special focuses on visibility and accessibility. Contact us to learn more about hiring us.